In the rising decade of social media, Facebook has become a universal platform and an online giant with over 2 billion active users in the second quarter of 2022. Leveraging that enormous traffic and online presence, the company has expanded into the eCommerce field and launched Facebook Marketplace.
If you are an active user on this social media platform, Facebook Marketplace signifies an appealing opportunity to make money online. But you might wonder what and how to sell on Facebook Marketplace to maximize your profit. To empower you on that challenging journey, this article will walk you through the top 10 best selling items on Facebook Marketplace, including:
- Vintage furniture;
- Fashion apparel;
- Sports equipment;
- Gardening tools;
- Technology devices;
- Industrial tools;
Let’s find out!
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If you have any potential products, consider selling them on other dynamic marketplaces, such as Amazon and eBay. Try out LitCommerce to sell on multiple channels seamlessly and affordably now!
What Is Facebook Marketplace?
Before jumping into best selling items on Facebook Marketplace, let’s explore what Facebook Marketplace is.
Mentioning the basics, Facebook Marketplace can be defined as an extended section of eponymous social media that allows individuals and businesses to sell items locally. More than that, the marketplace also enables businesses to access more eCommerce abilities, such as:
- Launching ads campaigns: You can reach more buyers by promoting your items on Facebook Marketplace. Even if your business does not directly list on Marketplace, you still have access to the ads tools and display ads there;
- Enhancing customer experience: Setting up a Page and selling on Marketplace might help merchants to keep up with their audience as a social media account while offering dynamic shopping experiences within the same place.
Furthermore, compared to other top marketplaces, Facebook Marketplace is such a lucrative selling platform for beginners when it comes to the selling fee. The platform will not charge until you make a sale. If you have an order, the marketplace will automatically deduct it from the payout. In detail, Facebook Marketplace fees include:
- Selling fee of 5% per shipment;
- Or a flat fee of $0.40 per shipment under $8.
Herein are some pros and cons you should consider when selling on Facebook Marketplace:
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Top 10 Best Selling Items On Facebook Marketplace
Up to the present time, Facebook Marketplace has not developed built-in tools or published original reports to suggest best selling items yet. This article will critically point out the top items for sale on Facebook Marketplace based on the merits of the marketplace and the characteristics of the items.
One of the best selling items on Facebook Marketplace is used furniture. Overall, these furniture pieces can be something you no longer need or use. Instead of throwing them away, you may earn some money by listing them on Facebook Marketplace. On the other hand, if you don’t have anything to sell in your house, picking up things from the thrift store still helps you make great profits.
Facebook Marketplace is a superior platform for selling used furniture. The platform offers one of the most effortless methods for buyers and sellers to exchange information via Facebook Messenger. Regarding some concerns about whether the item may fit inside the room or not, customers can ask the sellers directly.
Selling clothing on Facebook Marketplace is definitely worth trying. According to Statista, online apparel retail revenue will approach 300,000 million dollars in the US in 2023. Regarding selling fashion items, Facebook Marketplace sellers commonly stick to well-known brands and sell them at a lower price. You can follow their strategy or sell trendy, Instagram-worthy clothing.
Facebook Marketplace is appealing for selling fashion since the browse-to-buy feature offers buyers the most convenient shopping experience. Facebook users usually spend time surfing their feeds during their leisure time. During that time, they might be ready to upgrade themselves by purchasing some fashion items.
Despite the rise of the Internet allowing people to access information at their fingertips, physical books are still the best selling item. As bookworms still prefer the feeling of real paper and buying books as collectibles. A good old book, which might not be republished, can be a treasure to someone. Hence, if you want to earn some money from these reading lovers, selling books online is not a bad idea.
On Facebook Marketplace, sellers can quickly cash out of old books. It is because the marketplace would recommend items to local buyers. If you list entire collections of reputed series such as Harry Potter or The Lord of The Rings, local book collectors will approach and buy everything at a glance because they don’t want to lose the treasure.
Another product on the list of best selling items on Facebook Marketplace might be sports equipment. The global pandemic forces everyone to rethink physical health. Therefore, even after the lockdown, fitness equipment has received more interest ever since. With these tools, they can still stay fit at home at a lower price than going to the gym.
Selling items like sports equipment will be more accessible when sellers list them on Facebook Marketplace. Commonly, fitness tools are heavy-weight shipping fees can be costly. When selling these items on Facebook Marketplace, sellers can sell the items to local buyers at lower shipping costs or convince customers to come and pick up the products.
Considering gardening tools to sell on Facebook Marketplace might help you earn more revenue. Gardening seems to be a rising trend because the Covid pandemic created 18.3 million new gardeners, according to Garden Pals. One of the reasons behind this trend might be people want to seek enjoyment and pleasure. Sellers can offer a full set of tools that might be adequate for new gardeners.
Tools that help to decorate a garden can be costly. However, these items are sold at a fair price on Facebook Marketplace. For example, on The Home Depot, a shovel can be sold at above $10, while it costs less on Facebook Marketplace at around $5-10. Therefore, customers who are just newbies to gardening prefer shopping on this marketplace to save more money. Sellers should take advantage of this to make money from gardening tools.
Online children’s toy sales in the US accounted for above 20 million dollars in 2022, according to IBISWorld. Hence, toys can be one of the best things to sell. There are many options for sellers to consider, such as baby toys, barbies and action figures, board games, dinosaur toys, lego sets, or toy cars.
In the fourth industrial revolution, almost everyone owns a technology device. When it comes to best selling items on Facebook Marketplace, this category can be so potential for merchants to make money online. On the platform, Apple, Bose, Samsung, and Google are popular.
Mostly, the items in this category are used pieces. Therefore, to sell well, sellers need to ensure to their buyers that their selling items are legit. Facebook Marketplace makes it more accessible as sellers can improve their trust via prior sales or reviews on their profiles, which are accessible to every customer.
Next on the list of best selling items on Facebook Marketplace are musical instruments. The music industry is growing internationally, from 2021 to 2026, the industry is expected to see a compound annual growth rate (CAGR) of 8.5%, according to Zippia. Along with the upward tendency of music, there are more people buying instruments to be able to play their favorite songs.
Many people don’t want to spend a lot of money on professional workers just to fix simple issues such as changing the light buds. As a result, household industrial tools can be the best selling item. A simple necessary tools kit can include a hammer, a hand saw, and a screwdriver.
On Facebook Marketplace, sellers can sell a kit of many tools to someone who just moved to that area, as the marketplace suggestions are mainly from local shops. Moreover, listing every single item can help merchants sell tools to buyers who just need to replace the old one.
There are many reasons why people love collecting things. It can recall memories, be valuable, or be simply the hobbies of a group of collectors. With the potential demands, selling collectibles may be ideal if you want to win a big revenue. There are many options that you can choose from, including rocks, stamps, figures, or postcards.
Selling collectibles seems appealing and unique at the same time. The stock quantities of these items are usually limited. Therefore, on Facebook Marketplace, sellers can implement the fear-of-missing-out (FOMO) strategy to attract local collectors and make more sales from collectibles.
Tips To Sell On Facebook Marketplace
That’s the top 10 best selling items on Facebook Marketplace. Now we will walk you through some tips for selling on Facebook Marketplace to help you sell even better.
List more items (A/B testing)
A/B testing or split testing is the process of running experiments to see which version connects better with your audience. The experiments can have various variables, which can be layouts, photos, videos, or descriptions. From the result, sellers may know what elements work the best, then they can improve user engagement and conversion.
On Facebook, you can create A/B tests in multiple ways, such as listing more items or changing some elements in each category. Therefore, after a while, sellers can analyze the outcome and determine which items and settings have the most engagement. From this, merchants can earn greater sales by figuring out their list of best selling items on Facebook Marketplace as well as implementing the optimum product configurations.
Take good photos
Visual aid is one of the effective methods to attract more customers and to stand out among other sellers. On Facebook Marketplace, when buyers search for a product, good product photos can hold them longer or grab their attention at the first scroll. As Facebook Marketplace is an intensively competitive marketplace, buyers’ recognition might help merchants sell more products.
To take good photos of things to sell, sellers should:
- Use a simple background;
- Optimize the lighting condition;
- Show the actual size and exciting features of the items;
- Expose the label of the brand or the origin.
Write attractive titles and descriptions
Titles and descriptions can decide if you can sell an item. In detail, titles help customers form a first impression of the products they see, and descriptions tell customers more about the products. Therefore, you should ensure these texts are well-optimized by providing adequate and accurate information so customers can search for your listings, then buy from your store.
Initially, titles of best selling items should be concise, meaningful, shorter than the product description, and include the keyword. Therefore, customers can search for the items without being nerve-wracking.
In addition, descriptions should include all the information and more outstanding details, such as special features or useful recommendations.
If you want to easily manage your selling success on Facebook Marketplace, Check out LitCommerce – a powerful listing tool that saves you time and helps you optimize your listings for best results.
Best Selling Items On Facebook Marketplace – FAQs
- Is Facebook Marketplace free to sell?
It is free to sell on Facebook Marketplace until you have the first order. When a customer buys an item from you, the marketplace automatically deducts the fees from the payout.
The fees might include:
- Selling fee of 5% per shipment;
- A flat fee of $0.40 per shipment under $8.
- How to list on Facebook Marketplace?
It takes a few little steps to list on Facebook Marketplace. Herein are 6 steps you can follow if you want to start selling on this marketplace:
- Step 1: Click on the Marketplace icon on the left-hand sidebar.
- Step 2: Navigate to the Sell button at the top of the screen.
- Step 3: Fill in the information of your listing, such as a title and price, then select a category.
- Step 4: Click Add photos to include photos from your phone or take a new photo.
- Step 5: To publish your listing, choose Publish.
- Is it worth it to sell on Facebook Marketplace?
It is definitely a yes to sell on Facebook Marketplace. Facebook has become a ubiquitous platform with over 2 billion active users in the second quarter of 2022. Moreover, the marketplace offers easy ways to start selling without hidden fees. Therefore, these users can be your potential customers, and you can generate huge profits from them.
Facebook Marketplace is an ideal marketplace for selling new and used items at affordable prices. By understanding what are best selling items on Facebook Marketplace, merchants can reach build more advanced strategies to generate greater sales.
To successfully sell online, you can join our elite community for more eCommerce tips and insights. In addition, if you want to unlock more chances to grow your business, check out LitCommerce’s retailer blog.
Take a look at LitCommerce to expand your Facebook Marketplace business to other top eCommerce platforms. For a smooth integration, you can simply drop us a message, we will reach out to you as soon as possible.