Google Popular Products is a component in Google Shopping’s broader effort to compete against best-selling platforms, such as Amazon or eBay. According to Google itself, this feature will become a game changer for smaller online retailers in the whole eCommerce landscape.
Now, the real question is how to rank for Google Popular Products and leverage your online business. If you are eager to know the answer, keep scrolling and discover:
- A detailed breakdown of Google product SERP feature
- The 10 most searched products on Google
- 7 practices for higher product rankings
Let’s get the ball rolling!
Before exploring the Google Popular Products feature, don’t forget to acknowledge the Google Shopping platform and gain a general understanding!
What is Google Popular Products?
Google Popular Products is a SERP feature (Search Engine Results Page) launched in January 2020. It lets you quickly browse and purchase the most compatible products with your search queries. Simply put, when you look up an item on Google, a list of 10 or 12 most relevant items will show up with images, pricing, ratings, and reviews.
More about Google Popular Products, here are some facts you may not know:
- Unlike Google Ads, Google’s “Popular Products” section is free and organic. This does not contribute any part to Google Shopping pricing. It is one more way for sellers to reach more shoppers.
- It used to be a mobile-only showcasing SERP feature. However, you can now trigger it from desktop search queries in several cases.
- Google product SERP feature mainly serves “apparel” searches but is not limited to them. There are now more categories available in the Google Popular Products showcase, such as sports gear and home appliances.
- You need a Google Merchant account for submitting your product listings and using the Google Popular Products feature.
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How Does Google Popular Products Work?
Continuing our topic, it is time to take further investigations into how Google products feature chooses and ranks a product list. There are 6 factors affecting its process, and here are the details.
#1. Search volume & relevancy
Google Popular Products feature takes search volume and relevancy seriously when it comes to selection and ranking. In short, the higher the search volume and relevancy of your items are, the more likely they will make it to the Google Products list.
Nonetheless, these are not the only elements considered. Apart from total search amount and compatibility, Google Popular Products may take into account your website’s reputation and credibility for a more in-depth assessment.
#2. Price competitiveness
Pricing is the next ranking impactor toward the Google Product Search feature. The rule for price competitiveness is simple. Usually, products with more competitive price tags can gain a higher chance of featuring in the Google Popular Products list.
However, this doesn’t mean that the lowest-priced items always get ahead since we’ve got many other criteria for selection and ranking.
#3. Overall sales performance
The third factor that affects how Google Products rank is the overall sales performance. This actually acts as a measurement of your products’ popularity. Explaining the term “sales performance” in more detail, let’s say your products can get a much greater chance of being chosen and ranking excellently if it sells well.
#4. Reviews and ratings
Another important contributor to Google Popular Products’ choosing and ranking process is reviews and ratings. Evidently, these two will affect not only your featuring in the product SERP functionality but also numerous other aspects of your business.
Similar to the pricing and sales performance rules, if your products get positive reviews and good ratings, they are a step closer to being on the list of Popular Products on Google.
#5. Product availability
Apparently, customers would love to click and purchase items that are in stock. That makes a good reason for Google Popular Products to choose products with high availability, not stockouts. Accordingly, remember to update your inventory regularly and always ensure the products listed are available for purchase.
#6. Deals and promotions
Last but not least, you may be surprised that the Google product SERP feature tends to select items with special promotions. The motives behind this tendency are pretty obvious. In general, products with hot deals are more attractive to consumers.
Additionally, they have more excessive capabilities to drive sales. Finally, placed in comparison with their original price tags, they provide more value to buyers, which is emphasized by Google. We believe those reasons explain quite well why Google Popular Products will prioritize items that are currently on a promotional program.
Most Searched Products on Google Shopping
Are you curious about the most searched products on Google? If yes, continue reading and explore the most potential categories you may kick off later. Here is our list of Google products you should consider, compiled from Google Trends and analytics.
#1. Clothing
Do you know that clothing made up 43% of the total U.S. search in 2022 and continues to dominate in 2023? But there are more. Clothing has always been the top category for any merchant on Google.
In detail, clothing resells can really earn you a fortune. According to reports and statistics revealed by Shopify, the resell market has already made $141 billion in 2023 and is predicted to reach $216 billion in 2026.
Without a doubt, the fashion industry is taking the lion’s share in the whole eCommerce scenario.
#2. Video games
If you are considering which product to sell on Google Shopping or other top online marketplaces, don’t skip the video games category. This just comes after the apparel section, which currently accounts for 33% of the total search in the U.S.
Also, if you intend to sell video games, XDefiant and Boundary are the two hottest search trends on Google. As mentioned above, having a high search volume will be beneficial for ranking on Google Popular Products.
#3. Sports gear
Here comes another Google trending category – Sports gear. Surprising as it may sound, grip training and home gym equipment doubled their search volume on Google in the second week of April 2023.
Aside from these daily gear, seasonal sports gear can also be lucrative. For instance, in winter, snowboarding items will be your best-selling items. Meanwhile, selling swimsuits in summer is a great idea!
#4. Toys
For a long time, toys are always among the most popular product trends on Google or any selling channel. Depending on your target segmentations, product recommendations may vary.
Anyway, here are some Google trending products in the toy section:
- LEGO (76+ million searches)
- Barbie (45+ million searches)
- Nintendo (38+ million searches)
- Funko Pop (25+ million searches)
- Squishmallows (24+ million searches)
- Beyblade (21+ million searches)
- Nerf (18 million searches)
- My Little Pony (17+ million searches)
- UNO (17+ million searches)
Combined with incredible search volume, if toy listings are optimized properly, they can be easily featured in the Google Popular Products list.
#5. Cosmetic
Speaking of Google shopping trends, we cannot go without the cosmetic section. Specifically, moisturizers, serums, facial cleanses, men grooming sets, and hair care products are taking the lead. Other categories that are rising in popularity are makeup items, such as eyeliners, lipsticks, and foundations.
#6. Home appliances
Following our investigations into Google shopping trends, home appliances stand firmly in the 6th position. Based on Google’s 2023 analytics, the most looked-up products in the Home appliances category are Midea dishwashers, Bosch kitchen appliances, and Home Depot tools. Other related search queries are recycling and project management appliances.
#7. Electronics
It is no surprise that electronics make one of Google most searched products. Regarding this category, some popular recommendations are WiFi mesh routers, watches, cameras, keypads, smart displays, doorbells, and home alarms.
Besides, if you have a store on NewEgg, that would be wonderful for visibility boosting because numerous search queries lead to the NewEgg website.
#8. Pet Supplies
According to Statista, during lockdown, 3.2 million UK households welcomed a pet to the family, and as of 2022, a record 62% of all UK households owned at least one pet. Two-thirds of pet owners are spending more money on luxury goods for their pets than themselves.
This trend reflects a broader cultural shift where pets are treated with the same consideration as human family members. This leads to increased spending on high-quality food, accessories, and health products.
#9. Grocery & Food
The online grocery market has seen tremendous growth in recent years, with the COVID-19 pandemic accelerating the shift towards e-commerce. By 2025, it’s estimated that 21.5% of U.S. grocery sales will happen online, increasing the market share from $35 billion to more than $250 billion.
The most common grocery items purchased on Google include:
- Protein shake
- Strawberry shortcake
- Protein bars
- Extra virgin olive oil
- Protein peanut butter
- Coconut water
- Swedish candy
#10. Lawn & Garden
The trend of gardening has significantly surged, particularly in North America. Many consumers are engaging in gardening activities ranging from maintaining large lawns to growing herbs in kitchen windows.
This growing interest has led to a high volume of searches related to gardening supplies and techniques, such as solar generators, wagons, mouse traps, and generators.
7 Practices to Rank Higher in Google Popular Products
Now that we have walked through the basics of Google Popular Products, it’s time to find out ways to enhance your chances of being featured by the search engine. What’s holding you back from getting the details?
Are you planning to start sellin on Google Shopping? Don’t forget to check out our detailed review and guide of Google Shopping Actions.
#1. Use descriptive and keyword-rich product titles
An optimized product title can raise your CTR up to 18%, and YES, it will enhance your chance of getting featured in Google Popular Products.
As you optimize your product title, the most effective way is to ensure it is descriptive and keyword-rich. So what does an optimized product title contain?
- Most relevant keywords: Here is the most important part. When writing a strong product title, try to use accurate and high search-intent keywords. Taking advantage of tools, such as Ahrefs or Semrush, and searching for the keywords on Google are highly advisable in this case. Besides, remember to place the important keywords first.
- Descriptive and precise language: A good product title should describe exactly what you are going to sell. Also, avoid any vague or misleading keywords that aren’t serving your purpose.
- Concise manner: Keeping the title too long may not be the best idea, and it will not increase your chances of getting into the Google Popular Products list.
#2. Provide persuasive, informative, and accurate product descriptions
As you list products on Google, descriptions are as essential as titles for Google Popular Products evaluation, if not more. Here are the reasons why:
- Product descriptions are what customers first acknowledge about your products. As a rule, they will get all features, benefits, and variants right from this point.
- A product description is what your brand voice delivers. Therefore, making it persuasive, transparent, and trustworthy is great advice for any seller.
- They are pretty much a key factor in getting you on Google Popular Products because Google uses descriptions to understand what your products are. Undoubtedly, it has much to do with SEO applications.
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As we have gone through a product description’s importance, what should we add to it for better Google rankings?
- Detailed product information: This is definitely the first and crucial thing to include. When writing product details, make sure you don’t miss its specifications, functionality, pricing, brand, etc. Yet, consider thoroughly SEO applications and length.
- Engaging language: Language is the key. Surely, it is “a should” to use compelling and comprehensive words. Moreover, sensory language is recommended to create a sense of visualization within the content.
- Calls to action: “Buy Now” or “Add to Cart” should be included in your product description to encourage customers to take action. Apart from these two, you can develop any call-to-action term that aligns with your brand and purpose.
- Social proof and testimonials: Lastly, having social proof and testimonials can make your product description more trustworthy. What can be more reliable than videos and photos of previous customers using your products?
#3. Make use of structured data markup
The rollout of Google Popular Products sets a clear example of structured data’s contribution to an item’s visibility. According to Google’s documentation of Product Structured Data, the Google search engine can show your products in a richer way, provided that it has a clean data organization.
Explaining this more clearly, data, in our case, refers to all product information from materials, colors, and pricing to shipping methods. However, they must be structured following Google’s product schema.
Digging a bit further into structured data markup, there are two types of requirements for third-party sellers on Google Shopping:
- The merchant listing structured data requirements: They are about pages that customers can purchase directly from. What’s more, they will maximize a page’s eligibility to sell products and engage in the users’ shopping experience.
- The product snippets’ structured data requirements: These are requirements for pages that don’t sell products or services. Likewise, the requirements will increase the eligibility for product showcasing in search results if followed strictly.
#4. Update product information regularly
To level up your chance of being in Google Popular Products, you should monitor and update product details frequently. By doing so, you can remove any out-of-date information, avoid stockout, and many more unwanted situations. Although this seems to be a simple task, it takes some concentration and accuracy when you work on it.
On top of that, keep in mind the rules of product title and description optimization, as well as structured data markup.
#5. Take high-quality product images
Taking advantage of product images is the next practice to qualify for Google Popular Products. If you are wondering how to get the best item shots, check out the following tips:
- Set proper lighting: Lighting is key to taking high-quality product images. While taking pictures, you should use natural light or softbox lighting to achieve the desired lighting on your products.
- Have a clean background: A minimal background will be the best since it highlights the products and not causes any distraction.
- Use tripods: Even though this is optional, we highly recommend you have tripods for product shooting. They will prevent any unsteadying or blurry photos.
- Shoot from multiple angles: Customers want to know what exactly they are buying. Therefore, showing your items from different angles will let them learn more and provide a complete visualization.
- Edit images: Raw shooting cannot always offer the perfect images, so reviewing and editing are advisable. When you edit the taken photos, coloring and resolution are the takeaway keys. Neutral colors, along with high resolution, are what a product image should have.
- Pay attention to image sizes: Sizes are the last tips we’ve got. For certain marketplaces, including Google Shopping, you should use a 1:1 ratio. Meanwhile, 16:9 is optimized for others.
#6. Optimize virtual store for search engines
We are heading to the final practice of getting your items featured in Google Popular Products, among which is to optimize your virtual store. As aforementioned, the Google algorithm will evaluate both your products and website to determine if they are qualified for the final selection.
Speaking of which, you will have to deal with keywords, backlink profiles, content conducts, responsiveness, ease of navigation, and many more. Yet, the ultimate goals of improving websites are ensuring a straightforward shopping experience and raising the site’s trustability.
#7. Pay attention to reviews and ratings
In earlier sections, we have covered how reviews & ratings would contribute to your chances of getting chosen by Google Popular Products.
Over and beyond that, they directly affect your business and sales revenue in both the short and long terms. Doubtlessly, such impacts have made good reasons to pay close attention to ratings and reviews.
Then, what action to take?
- Provide excellent customer service: The very first rule to follow is to ensure that you are providing nothing but the best service and dedicated support. Great customer service includes active response, helpful input to customers’ issues, and more. It may seem as universal and straightforward as spoken words, but actually conducting an excellent service is much more challenging.
- Personalize customer’s experience: Try to personalize the customer’s experience at every touch point as … as hoặc đặt possible lên trước noun possible. You can do this by addressing customers by name, providing tailored recommendations, and following up with personalized messages.
- Simplify the shopping process: Who doesn’t wish for a seamless shopping process with quick checkout? There are plentiful ways to straighten the shopping procedures. In that case, our recommendations are providing multiple payment options, streamlining the checkout process, such as one-page checkout, and reducing the number of steps required to complete a purchase.
- Offer promotional programs: Generally, discounts, incentives, or loyalty programs are among the best ways to drive sales, and they will likely get your items into the Google Popular Products list. Therefore, it is a good idea to implement promotional programs while making sure that they align with your business goals.
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Google Popular Products – FAQs
Google Popular Products is a SERP feature released in January 2020 and a part of Google Shopping. Notably, it is one more way for sellers to gain more visibility on the Google search engine, but the feature is completely free and organic. Initially, Google Popular Products was only available for mobile showcasing. However, you can now trigger it from a desktop search in several cases. Google most searched products in 2023: There is no certain answer to how to rank #1 on Google Shopping since the marketplace is constantly changing, and thousands of listings are going live every second. However, you can still increase your chance of getting a high ranking on Google Shopping by following our guide:
Google Popular Products SERP Feature – Conclusion
That’s pretty much everything we have got for the topic of Google Popular Products. In this article, we have answered what it is, what Google products are staying on trend, and how you can rank in Google Shopping better. Hopefully, the information provided will be helpful to you whether you are new to the online marketplace or not.
If you are eager to learn more about eCommerce, come and check out LitCommerce Retailer Blog and join our community. In addition, should you have further questions and cannot find satisfactory answers, contact us anytime for in-depth consultancy. LitCommerce is always honored to give a helping hand!
