You may have heard about Amazon automation stores, but do you know “what is Amazon automation”? This term refers to utilizing tools, software and third-party services to reduce repetitive tasks within your Amazon business.
Automation for Amazon is crucial for several reasons. It increases efficiency by automating mundane tasks, freeing up valuable time for sellers to focus on other business areas. Additionally, automation enables scalability, allowing sellers to handle a growing workload as their business expands. Finally, automating stores minimizes errors that can occur in repetitive manual processes.
Many aspects of your Amazon business can be automated, including:
- Listing optimization and creation
- Pricing automation
- Shipping and fulfillment
- Inventory management
- PPC advertising
- Sales tracking and reports
- Customer services
- Bookkeeping
- Payouts
- Review management
This article discovers in detail how you can automate the above aspects. Keep reading to reveal the secrets!
What is Amazon Automation?
Amazon automation refers to automating repetitive and manual tasks within your business using tools and third-party services. This way, Amazon sellers can free up their time and effort for more high-level tasks and strategies to grow their business, such as market research or branding.
There are two main approaches to consider “What is Amazon automation business?”:
- Using tools and software: This approach uses built-in Amazon Seller tools and third-party integrations to automate tasks you would otherwise perform manually. For example, imagine you sell phone cases. You can set up automatic reorder points with your supplier. When your inventory dips below this specific level, a pre-defined order is automatically sent to maintain stock levels.
- Managed Amazon stores (Third-party services): This is a separate concept where you outsource the entire or partial operation to a third-party company. These companies handle everything from product research and sourcing to listing creation, fulfillment, and customer service.
FBA can be also considered a third-party service, but provided by Amazon. If you lack the time or resources to manage your inventory, they pick, pack, and ship orders, as well as handle customer service and returns for you.
Looking to automate your beauty product business on Amazon for increased efficiency and sales? Our comprehensive guide on selling beauty products on Amazon provides valuable insights and strategies to help you streamline operations and maximize your success in this competitive market.
How to Set Up An Automated Amazon Store?
You’ve unlocked the door to what is Amazon automation. Now, with the help of software, technologies like AI, and various third-party services on the market, you can easily automate your business. In this section, I will guide you through 10 basic areas that you can automate and recommend the tools and services that you can apply to your business.
1. Listing optimization and creation
Product listings are your Amazon store’s virtual shop windows. Keyword-oriented titles, detailed descriptions, as well as high-quality images are crucial for attracting customers and converting clicks into sales. However, manually creating and optimizing each listing can be incredibly time-consuming, especially for stores with a huge inventory.
Here’s where automated Amazon store tools come in. They can:
- Use AI to analyze keyword trends and generate tiles including the keywords, that may help get more eyes on your items and attract clicks.
- Create detailed, engaging product descriptions by pulling relevant information from your inventory and matching it with effective selling points and keywords.
- Adjust brightness, contrast, and background to enhance product images and ensure high-quality visuals that appeal to customers and meet Amazon’s standards.
Essential tools for auto-listing optimization include:
- Helium 10 (Free & Paid Plans): Helium 10 is a comprehensive suite of Amazon seller tools with a powerful listing optimization module called Scribbles. Scribbles help you optimize your product titles, bullet points, descriptions, and backend keywords based on relevant search terms and competitor research. It also provides suggestions for improving your product images and A+ content.
- Jungle Scout (Paid Plans): Jungle Scout is another popular suite of Amazon seller tools that includes a listing optimizer called Listing Builder. Moreover, it has Listing Builder tool that uses artificial intelligence (AI assist) to generate listing content from your top keywords instantly. Jungle Scout also offers a scorecard that helps you track the overall optimization of your listing.
2. Pricing Automation
Competitive pricing is crucial to push buyers to purchase your products. Jungle Scout reports that 71% of consumers prefer products that offer the lowest prices. However, manually managing pricing can be challenging and hinder your ability to stay competitive. That’s why we emphasize the importance of pricing in the process of building an Amazon automation store. With pricing automation tools, you can:
- Automatically adjust prices based on competitor pricing as well as market trends. This ensures you remain competitive while maintaining healthy profit margins.
- Set pre-defined minimum and maximum prices to prevent your products from being sold at a loss or priced too high.
- Schedule automated promotions and discounts to boost sales during specific periods or clear out slow-moving inventory.
Fortunately, there are various automated Amazon store tools available on the market that can assist you in automating your pricing strategy. Here are 2 well-regarded options to consider:
- Seller Central automated pricing (Free): This is a feature included in the Professional selling plan on Amazon. It allows sellers to set up repricing rules and use Amazon’s built-in algorithms to modify prices in response to changes in the market automatically
- Aura ($49-$299 per month): Compared to Seller Central’s automated pricing, Aura offers more customization options and additional features but requires a paid subscription for access to those features. When you opt for a monthly subscription, Aura allows sellers to create their own unique pricing strategies and adjust prices as they see fit. It offers features like minimum and maximum price limits, and bulk repricing. Moreover, Aura has an intuitive interface.
3. Shipping and fulfillment
Your shipping and fulfillment process can be automated through Amazon FBA, shipping tools, and support from suppliers.
FBA Amazon automation service will free you from the fulfillment and shipping tasks by handling storage, packing, shipping, and customer service for your products. You just need to send your inventory to Amazon’s fulfillment centers, and they take care of the rest. Furthermore, when using FBA, you are more likely to win the Buy Box, the featured spot on a product page where most sales occur.
For a deeper dive into using this automation tool, check out our comprehensive guide: How to Ship to Amazon FBA? [2024 Detailed Beginner Guide].
However, if you do not use FBA for some reason (such as cost, quality control, etc.), there are still many automation tools to help you automate shipping. One of the best options is ShipStation. This tool integrates seamlessly with Amazon Seller Central and automates tasks such as order routing, label generation, package tracking, and carrier selection.
Furthermore, your suppliers can also play a crucial role in automating shipping and fulfillment. Many suppliers offer drop shipping services, where they directly ship items to your buyers on your behalf. This eliminates the need for you to handle inventory or shipping logistics, streamlining your operations.
4. Inventory management
Efficient inventory management is vital to prevent stockouts, which can lead to missed sales opportunities and dissatisfied customers. The most expedient approach to achieving effective inventory management is to utilize Amazon automation store software that offers inventory-related features.
These tools can assist you in monitoring inventory levels across various sales channels in real-time. This allows you to identify low stock and generate automatic purchase orders to maintain optimal stock levels.
So, I want to know, “What is Amazon automation for managing inventory most effectively”? LitCommerce is the one you can rely on! This is an ultimate inventory management solution that specifically caters to multi-channel sellers. LitCommerce automates many of the tasks involved in inventory management, such as:
- Sync product listings and inventory across various platforms (e.g., Etsy, eBay, Shopify)
- Keep inventory levels consistent across platforms to avoid overselling or stockouts.
- Centralize your order management across all your sales channels in one place
Plus, you can find additional inventory management solutions in our guide: Top 10 Amazon Inventory Management Software Solutions in 2024.
5. PPC advertising
Amazon Pay-Per-Click (PPC) advertising is a powerful tool that puts your products front and center in search results, boosting their visibility. But let’s face it, managing PPC campaigns may be a hard task that eats up your precious time. Amazon PPC advertising requires constant monitoring and adjustments to optimize bids, keywords, and ad copy to ensure the best possible results.
That’s where the magic of PPC automation tools comes in. These game-changing tools are here to save the day, empowering you to effortlessly take control of your campaigns and reap the rewards. With their help, you’ll be able to:
- Research relevant keywords and suggest optimal bids to maximize return on ad spend (ROAS).
- Automate campaign creation, budget allocation, and ad scheduling.
- Automatically identify and add irrelevant keywords to your negative keyword list, preventing your ads from showing for irrelevant searches.
Now, let us introduce you to some of the best automated Amazon business tools that are specifically tailored to enhance your PPC campaigns:
- Perpetua (Paid plans): This tool automatically generates PPC campaigns using your product listings and target audience. Perpetua leverages machine learning to optimize your bids and budgets for the best possible performance. You can monitor campaign progress in real-time with comprehensive dashboards and even conduct A/B testing to compare different elements of your campaigns, such as ad copy and landing pages.
- Teikametrics (Paid plans): Teikametrics excels at automatically adjusting bids to maximize your return on ad spend (ROAS). It also assists with keyword targeting, ensuring you focus on the most profitable keywords for your products. Teikametrics helps structure your campaigns and ad groups for optimal performance.
Pro tip: You can elevate your PPC automation strategy with Amazon Brand A+ content. Combining compelling A+ content with automated PPC campaigns can significantly boost conversions and lower your Advertising Cost of Sales (ACoS), maximizing your advertising ROI. Read more about A+ content at: Amazon A+ Content: Quick-Start Guidelines & Examples in 2024.
6. Sales tracking and reports
Understanding your sales performance is absolutely crucial when it comes to making informed business decisions. That’s why implementing automated sales tracking and reporting tools is an essential aspect of running a successful Amazon store. These tools bring a multitude of benefits for sellers, including:
- Track overall sales trends, identify top-selling products, predict sales volumes, and analyze sales performance by category or brand.
- Gain insights into your profit margins after factoring in product costs, fulfillment fees, and advertising expenses.
- Track the cost of acquiring new customers through different marketing channels.
About Amazon automation related to sales tracking and reports, some outstanding options include:
- Jungle Scout: This software integrates directly into the Amazon Seller Central account and provides tools for sales tracking, profit analysis, inventory management, and listing optimization. Jungle Scout also offers AI-assisted features for analyzing sales data and optimizing business performance.
- DataHawk Finance: This tool provides accurate and up-to-date Amazon product sales data. It allows sellers to track daily sales and understand their business’s financial health.
Furthermore, find more tools for automating sales tracking and reports in our guide: 10 Best-Rated Amazon Analytic Tools for Store Expansion in 2024.
7. Customer services
Excellent customer service is essential for building brand loyalty and encouraging repeat business. Here’s how automation can help:
- Implement chatbots to answer basic customer inquiries and provide 24/7 customer support
- Set up automated email responses for frequently asked questions, order confirmations, and shipping notifications.
If you’re looking for Automated Amazon business tools with built-in customer service features, I have two exceptional options to recommend:
- eDesk: It centralizes all customer communications across various channels, offering AI-powered response suggestions and customizable templates. It’s a powerful tool ideal for sellers juggling high volumes or multiple sales channels, though it can be pricey and has a learning curve.
- ChannelReply: This tool specializes in messaging automation, utilizing chatbots for instant responses and offering automation rules and performance analytics.
8. Bookkeeping
Managing your finances is crucial for any business. Accounting and bookkeeping software can automate various tasks, including:
- Automatically record all your income and expenses related to your Amazon business.
- Track the value of your inventory at any given time. This is important for financial reporting and tax purposes.
- Automate sales tax calculations and generate reports for easier tax filing.
When considering “What is Amazon automation tool with bookkeeping feature most noteworthy,” Quickbooks and Xero are usually the primary recommendations:
- Quickbooks: It seamlessly connects with your Amazon Seller Central account, automatically importing sales, fees, and other transaction data. This tool also allows you to track all your business expenses, including product costs, advertising spending, and shipping fees. Moreover, you can calculate and track sales tax collected from customers, simplifying compliance with tax regulations on Quickbook
- Xero: This software excels in bank reconciliation, automatically matching transactions and streamlining the process of reconciling your bank statements. Moreover, if you sell internationally, Xero’s multi-currency support simplifies tracking transactions in different currencies.
9. Payouts
Amazon deposits your sales proceeds into your designated bank account on a regular schedule. However, managing these payouts can be automated to some extent. Leveraging Amazon automation with payout features, you can gain some benefits, such as:
- Set up automatic transfers from your Amazon seller account to your bank account at predetermined intervals. This will ensure that you receive your funds promptly.
- These tools integrate your Amazon seller account with other financial platforms, such as accounting software. This can streamline the reconciliation process between your Amazon account and your overall business finances.
Here are two top payout automation tools for Amazon sellers:
- Payoneer: A popular choice for international sellers, Payoneer simplifies global payments and provides various payout options, including local bank transfers in multiple currencies. Their integration with Amazon makes it easy to automate payouts and manage your earnings efficiently.
- WorldFirst: WorldFirst (now part of Ant Group) offers international payment solutions for businesses, including Amazon sellers. Their platform allows you to receive Amazon payouts, manage multiple currencies, and benefit from competitive exchange rates.
10. Review management
Positive customer reviews are crucial for building trust and attracting new customers. Review management tools can help you:
- Monitor all customer reviews across different platforms, including Amazon Seller Central and social media.
- Automate the review request professionally.
Here are 3 top-rated automated review management tools for Amazon sellers:
- FeedbackWhiz: A comprehensive tool that helps automate your review management process. It allows you to monitor reviews, send automated feedback and review requests, analyze customer sentiment, and even identify potential negative feedback before it becomes a problem.
- AMZFinder: This tool offers various review management features, including automated feedback requests, negative review alerts, and competitor review analysis. It also provides insights into customer sentiment, helping you better understand your customer base.
Trusted Agencies to Outsource Your Amazon Business
Apart from employing automated tools, the notion of “what is Amazon automation” extends to the possibility of enlisting an agency to establish and oversee an Amazon store. There are some best Amazon automation services you should consider, such as:
- Amazon Automation Solutions
- FBA Wizard
- Wrk
- NextGen Investments
- Push AMZ
Ecom Circles
Ecom Circles positions itself as a one-stop shop for all your Amazon seller needs. They offer a comprehensive suite of services to get an automated Amazon store, including:
- Identify profitable products, conduct competitor analysis, and source them from reliable suppliers.
- Optimize your product listings for Amazon’s search algorithm, using relevant keywords and compelling product descriptions to boost visibility and conversion rates.
- Manage your Amazon PPC automation campaigns, ensuring you target the right audience and maximize your return on ad spend
- Handle inventory forecasting, ordering, and fulfillment to meet customer demand and avoid stockouts.
- Provide outsourced customer service solutions to manage inquiries, complaints, and returns
- Offer ongoing account management to monitor your store’s performance
Strengths and considerations of Ecom Circles
- Strengths: Ecom Circles’ comprehensive service package is ideal for businesses looking for a fully managed solution. Their expertise in various aspects of Amazon selling provides a centralized point of contact for all your Amazon automation business needs.
- Considerations: With a broad range of services, it’s important to ensure Ecom Circles aligns with your specific needs and budget. You need to discuss their pricing structure and identify areas you may prefer to handle in-house for a more customized approach.
Push AMZ
Push AMZ focuses primarily on scaling existing Amazon FBA (Fulfillment by Amazon) businesses. Their core services include:
- Optimizing Amazon PPC automation campaigns to increase sales and profitability.
- Fine-tune your product listings to improve conversion rates.
- Leverages split testing (A/B testing) to compare different versions of product listings, ad copy, and pricing strategies.
- Assist in crafting a strong brand identity for your Amazon store, including developing a consistent brand voice and messaging across all marketing channels.
Strengths and considerations for Push AMZ:
- Strengths: Push AMZ is a strong choice for established Amazon sellers looking to boost their sales and profitability through advanced PPC optimization. Their expertise in split testing allows for continuous improvement and refinement of your Amazon store.
- Considerations: Push AMZ’s focus lies primarily in scaling existing businesses. If you’re a new seller or require assistance with initial setup and product sourcing, they might not be the ideal fit.
Smart FBA
This agency caters to a wide range of Amazon sellers, from beginners to established businesses. They offer a selection of services for an automated Amazon store, including:
- Provides support throughout the launch process, from product research and sourcing to listing creation and optimization. They can also manage ongoing inventory management and fulfillment.
- Develop and implement marketing strategies, including Amazon PPC automation campaigns and social media marketing, to drive traffic to your Amazon store.
- Manage your Amazon Seller account, including monitoring performance metrics and identifying opportunities for growth.
Strengths and considerations for Smart FBA:
- Strengths: Smart FBA’s service packages can be tailored to your specific needs, whether you’re a new seller requiring launch assistance or an established seller looking for marketing and advertising support.
- Considerations: It’s crucial to clearly define your needs and discuss Smart FBA’s pricing structure to ensure their services align with your budget.
Wrk
This company offers a unique approach to Amazon outsourcing by offering a team of remote specialists who work directly with you for your Automated amazon store. Their core services include:
- Account management: A dedicated Wrk Amazon specialist will be assigned to your account and will provide ongoing support and consultation.
- Daily operations management: Wrk handles the day-to-day tasks associated with running your Amazon store, including order processing, inventory management, and customer service.
- Growth strategies: Their team collaborates with you to develop and implement data-driven growth strategies. This may involve optimizing product listings, refining Amazon PPC campaigns, and exploring new marketing channels.
Strengths and considerations for Wrk:
- Strengths: Wrk’s personalized service model fosters a close working relationship with a dedicated Amazon expert. This allows for clear communication and a deep understanding of your unique business needs.
- Considerations: Wrk’s pricing structure may differ from that of traditional agencies. You need to explore their fee schedules to ensure they align with your budget. Additionally, the success of this model hinges on clear communication and collaboration between you and your assigned Wrk specialist.
What is Amazon Automation: FAQ
Amazon automation provides significant benefits for sellers, including: Amazon automation itself is not inherently illegitimate. However, many “done-for-you” services promising passive income are often scams or overpromise results. Thorough research is crucial before investing in any Amazon automation scheme. Amazon FBA automation is a system that lets you outsource the entire order fulfillment process to Amazon. This saves you time and effort while ensuring exceptional customer service. By using Amazon FBA, you can take advantage of their global network of fulfillment centers and offer your customers free two-day shipping through Amazon Prime.
Build an Automated Amazon Store to Save Your Time
Understanding “what is Amazon automation” is straightforward, but creating an automated Amazon store can pose a challenge. We hope that our comprehensive knowledge of automation tools and services can assist you in streamlining your Amazon business effortlessly.
Furthermore, if the idea of selling on multiple channels simultaneously resonates with you, feel free to reach out to us for expert guidance on utilizing LitCommerce tools. Plus, stay ahead in the industry by exploring my Retail Blog, where you can discover the latest trends and invaluable strategies for enhancing your eCommerce business.
