What is Amazon automation? In simple terms, Amazon automation refers to automating specific tasks and processes within an existing Amazon business or hiring an agency to build and run an Amazon store on behalf of a business owner. The ultimate goal of Amazon automation is to assist sellers in minimizing manual efforts and enhancing efficiency.
In this article, we will dig into how you can automate your Amazon store by using specific tools and services. The article is divided into various sections to give you a comprehensive understanding of the topic, including:
Let’s explore now!
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What Aspects to Automate Your Amazon Store?
As discussed earlier the question “What is Amazon automation,” we are now referring to the practice of implementing automated systems to handle specific tasks and workflows within an Amazon enterprise, such as automated pricing, shipping, sales tracking, and marketing.
In all of these aspects, there are numerous viable tools to assist you. Therefore, this section aims to present you with exceptional tools to help you save time searching and choosing.
1. Amazon automated pricing
Amazon automation includes automated pricing. In particular, automated pricing allows sellers to automatically adjust their product prices based on predefined rules, market demand, competition, and other relevant factors. It helps you to:
- Stay competitive: Automated repricing tools constantly monitor competitive prices and adjust yours to stay ahead.
- Maximize profits: You can set minimum and maximum price limits to ensure profitability while remaining competitive.
Currently, there are many tools and programs to help you process Amazon’s automated pricing. Among them, the most prominent include:
- Built-in Amazon automated pricing tool
- Bqool
1. Built-in Amazon automated pricing tool
When discussing “What is Amazon automation?” the native Amazon automated pricing tool is frequently identified as a prominent one. It is included in Amazon’s New Seller Guide. Explained further, it offers basic pricing rules based on the seller’s minimum and maximum prices or direct competition against specific competitors.
Automated pricing is applied only to the SKUs you designate—not across your entire catalog. Some of the key repricing rules include:
- Buy Box rule: Suppose your winning percentage of the Featured Offer is low due to price, or you lose the Featured Offer as other sellers keep updating their prices. Then, you can adjust your price to improve your chances of winning the Featured Offer. To learn more about Buy Box, you can explore the article Sell on Amazon guide.
- Competitive price match rule: Updates your price to maintain eligibility for the Featured Offer and ensure you match the competitive price.
- Sales bases rule: You will use this rule to manage inventory levels or test new product prices. You can show the number of units you want to sell within a given period, and the automated pricing rules will adjust your product price accordingly.
Pros and cons of this Amazon automation business tool:
- Pros
- Free: Included with your Professional seller plan.
- Buy Box control: Automatically adjusts prices to win the Buy Box spot more often.
- Cons
- Limited features: Less customization dashboard compared to third-party tools.
- Profit focus: May prioritize winning the Buy Box over maximizing profit margins.
Handy tip: To avoid any complications when transferring data between Amazon and the tool, I strongly suggest utilizing Amazon integration.
2. Bqool
Bqool is a third-party Amazon automated pricing tool that offers advanced features and customization options for Amazon sellers. It provides robust reporting capabilities and can help you stay competitive and make more money by adjusting your prices based on market conditions.
Bquool is well-suited for sellers aiming to boost profits with data-driven insights. Moreover, with multiple pricing plans, this Amazon analytic tool is affordable, whether with a limited budget or big capital.
Bqool offers some key features, such as:
- Advanced repricing strategies: Bqool offers advanced repricing strategies, including AI functionality, to adjust prices against different competitors and product conditions dynamically.
- Customization options: Bqool provides customization options for Amazon sellers, allowing them to tailor repricing rules to their specific business needs.
- AI repricer: Bqool uses AI for its automated pricing tool to help sellers win the Buy Box without sacrificing profits.
Pros and cons of Bqool:
- Pros
- More powerful and flexible: Bqool offers a wider range of features and customization options than Amazon’s basic tool.
- Profit-focused: Bqool helps you maintain healthy profit margins while staying competitive.
- Actionable insights: Data and reports from Bqool can help you refine your pricing strategy.
- Cons:
- Complexity: Bqool’s advanced features might have a steeper learning curve.
2. Amazon automated fulfillment
Answering the question “What is Amazon automation?”, let’s head to Amazon’s automated fulfillment. This aspect refers to the use of advanced technology and systems to streamline and optimize the shipping process for sellers on the Amazon platform.
Automated shipping systems offer a range of benefits, including
- Reducing overall costs
- Improving the overall customer experience.
While many tools and programs on the market can help you automate the shipping process, the two most popular options include the Automated Amazon FBA and ShippingEasy.
Automated Amazon FBA
This program is also known by the more familiar name Fulfillment by Amazon (FBA). When joining Amazon FBA automation, you can send your products to Amazon warehouses. When a customer places an order, Amazon picks, packs, ships, and provides customer service for that order.
Moreover, products fulfilled by FBA automatically become Prime eligible for free two-day shipping, providing a significant advantage in attracting customers.
Pros and cons of FBA:
- Pros:
- Improves scalability: FBA can handle increased sales volume without needing to scale your own fulfillment infrastructure.
- Professional fulfillment experience: Amazon handles packaging and customer service, creating a consistent brand experience.
- Cons:
- Less control: You have less control over packaging, shipping methods, and customer service interactions.
- Not suitable for all products: Products with large size, weight, or special storage requirements may not be cost-effective for FBA.
Valuable resource: Learn How to increase sales on Amazon by using Amazon FBA!
ShippingEasy
ShippingEasy is a third-party Amazon automated fulfillment tool that can be an alternative to Amazon FBA. Some key features of ShippingEasy
- Automated shipping rules: It sets rules to automatically choose the cheapest or fastest shipping option based on your criteria.
- Inventory management: This tool can track inventory levels across all your sales channels.
- Returns management: You can generate return labels and track returns.
Pros and cons:
- Pros:
- Discounted shipping rates with major carriers like USPS, UPS, and FedEx.
- Often cheaper than FBA for low-volume sellers or those with heaviest/bulkier items due to negotiating shipping rates.
- More control over the fulfillment process, you choose packaging, shipping methods, and branding.
- Have multiple marketplace integrations to simplify fulfillment if you sell on multiple platforms.
- Cons:
- You are responsible for on-time delivery and customer service for returns.
- It may not offer the same level of scalability as FBA for very high-volume sellers.
3. Amazon automated track sales
Now, let’s delve into the next part of “What is Amazon automation?” – Amazon automated track sales. Explained further, it entails automated sales tracking and the automation of tasks such as:
- Downloading your sales data
- Creating reports
- Identifying sales trends
This gives you a clear picture of your sales performance without having to collect and analyze data manually.
If you’re an Amazon seller looking to automate your sales tracking, there are a number of third-party seller tools available. The ideal options for you are:
- FBA Inventory
- SellerLegend
FBA Inventory
If you are an FBA seller, you can use FBA inventory features as an automated track sales tool. The overall FBA Inventory dashboard allows you to see what’s selling. This dashboard automatically calculates the sales rank for your FBA products and provides a sales summary.
FBA Inventory also provides an estimate for the number of days your current inventory supply will last and recommends actions to help increase sales.
Pros and cons of FBA Inventory
- Pros:
- Free: It comes included with the FBA service, so no additional cost.
- Convenience: Seamlessly integrated with Seller Central, your Amazon seller dashboard.
- Simplicity: FBA Inventory is easy to use for basic sales tracking needs.
- Cons:
- Limited functionality: It may lack advanced features like sales forecasting, product profitability analysis, or competitor tracking offered by third-party tools.
SellerLegend
As a comprehensive Amazon seller tool, SellerLegend can automate the tracking of your Amazon sales. It accomplishes this by:
- Connecting to your Seller Central account via a secure Amazon-approved API.
- Downloading your sales data on a regular basis.
- Presenting the data in a user-friendly and customizable dashboard
SellerLegend offers features related to automated track sales like:
- Daily sales tracking: See your sales figures for each day.
- Profitability tracking: Track your profits after factoring in Amazon fees and product costs.
- Product performance analysis: See which products are selling well and which ones aren’t.
Pros and cons SellerLegend:
- Pros:
- Advanced features: Goes beyond basic sales tracking. Offers functionalities like profitability analysis, sales forecasting, competitor tracking, etc)
- Customization: You can use it to create custom dashboards and reports that help present what matters most to your business.
- Multiple channels: You can track sales data from other platforms besides Amazon (if you sell elsewhere).
- Cons:
- Complexity: It may have a learning curve to set up and use all the features effectively.
- Integration: While it integrates with Seller Central, it might not be as seamless as FBA Inventory.
4. Amazon automated marketing
Let’s shift our focus to the next aspect of the concept, “What is Amazon automation?” It involves Amazon’s automated marketing.
Simply put, Amazon’s automated marketing refers to the use of automated processes and technologies to streamline and optimize marketing efforts on the Amazon platform. This can include various strategies, such as:
- eCommerce automation
- Email marketing automation
- Personalized marketing
- Amazon PPC automation
- Amazon automation reviews
And more.
Here are a few of the most popular options if you want an Amazon automated store in terms of marketing:
- Helium 10
- Sellozo
- Trellis
Helium 10
The outstanding options refer to Helium 10, a comprehensive suite of tools designed to help Amazon sellers enhance your Amazon store’s performance. These automated Amazon business tools have some significant features, such as:
- Keyword research: Helium 10 offers comprehensive keyword research tools like Magnet and Cerebro to identify high-volume, low-competition keywords.
- Product listing optimization: Tools like Frankenstein and Scribbles help optimize product listings with relevant keywords and improve search ranking.
- Competitor tracking: Tools like Black Box and Index Checker allow you to monitor competitor activity, pricing strategies, and keyword usage.
- Alerts and notifications: Stay informed about keyword ranking changes, competitor updates, and other crucial marketing insights.
- Hijacker protection: Brand Defender tools help protect your listings from unauthorized sellers and hijackers.
Pros and cons of Helium 10:
- Pros:
- End-to-end suite of tools covering various aspects of Amazon selling.
- Robust keyword research and product research tools.
- Automated email campaigns can help improve customer engagement and retention.
- Helpful tutorials and resources.
- Cons:
- The extensive range of features may be overwhelming for beginners.
Sellozo
This is an all-in-one platform that offers automated advertising and marketing solutions for Amazon sellers. It is designed to help sellers:
- Amazon PPC automation: Sellozo utilizes AI-powered algorithms to automate bidding strategies and optimize your Amazon PPC (Pay-Per-Click) campaigns.
- Keyword management: Helps identify relevant keywords and monitor their performance for continuous improvement.
- Negative keyword targeting: It automatically excludes irrelevant keywords to prevent wasted ad spend.
- Listing optimization tools: Sellozo assists in optimizing product listings for better search ranking.
Pros and cons:
- Pros:
- Sellozo is specifically focused on Amazon PPC automation, making it ideal for sellers who prioritize advertising.
- AI-powered bidding helps optimize ad spending and maximize ROI.
- Provides clear reporting and analytics for data-driven decision-making.
- Cons:
- It may require some PPC campaign management experience to get the most out of the automation.
- Pricing can be based on ad spend, which might not be suitable for sellers with fluctuating budgets.
Trellis
As a marketing automation platform specifically designed for Amazon sellers, Trellis offers a range of features to help sellers automate their marketing efforts and improve their product visibility, such as:
- Automatic campaign management: Trellis can automate tasks like bid adjustments, keyword targeting, and ad scheduling to optimize your campaigns for performance.
- AI-powered advertising: Benefit from smart, AI-powered eCommerce advertising to optimize content and drive higher conversions.
- Amazon PPC automation: The software offers robust PPC automation features, including keyword harvesting, bid management, and other optimization capabilities.
- Dynamic pricing: This tool is also an Amazon automated pricing tool, as it automates pricing strategies for optimal profit or sales velocity in real time based on market conditions and customer behavior.
Pros and cons:
- Pros:
- Ad targeting at all levels of the sales funnel
- Dynamic pricing lets you prioritize volume or profit
- Cons:
- Too many extra fees (sales tier fee per brand and marketplace on top of monthly subscription)
Trusted Agencies to Outsource Your Amazon Business
Apart from employing automated tools, the notion of “what is Amazon automation” extends to the possibility of enlisting an agency to establish and oversee an Amazon store. There are some best Amazon automation services you should consider, such as:
- Amazon Automation Solutions
- FBA Wizard
- Wrk
- NextGen Investments
- Push AMZ
Ecom Circles
Ecom Circles positions itself as a one-stop shop for all your Amazon seller needs. They offer a comprehensive suite of services to get an automated Amazon store, including:
- Identify profitable products, conduct competitor analysis, and source them from reliable suppliers.
- Optimize your product listings for Amazon’s search algorithm, using relevant keywords and compelling product descriptions to boost visibility and conversion rates.
- Manage your Amazon PPC automation campaigns, ensuring you target the right audience and maximize your return on ad spend
- Handle inventory forecasting, ordering, and fulfillment to meet customer demand and avoid stockouts.
- Provide outsourced customer service solutions to manage inquiries, complaints, and returns
- Offer ongoing account management to monitor your store’s performance
Strengths and considerations of Ecom Circles
- Strengths: Ecom Circles’ comprehensive service package is ideal for businesses looking for a fully managed solution. Their expertise in various aspects of Amazon selling provides a centralized point of contact for all your Amazon automation business needs.
- Considerations: With a broad range of services, it’s important to ensure Ecom Circles aligns with your specific needs and budget. You need to discuss their pricing structure and identify areas you may prefer to handle in-house for a more customized approach.
Push AMZ
Push AMZ focuses primarily on scaling existing Amazon FBA (Fulfillment by Amazon) businesses. Their core services include:
- Optimizing Amazon PPC automation campaigns to increase sales and profitability.
- Fine-tune your product listings to improve conversion rates.
- Leverages split testing (A/B testing) to compare different versions of product listings, ad copy, and pricing strategies.
- Assist in crafting a strong brand identity for your Amazon store, including developing a consistent brand voice and messaging across all marketing channels.
Strengths and considerations for Push AMZ:
- Strengths: Push AMZ is a strong choice for established Amazon sellers looking to boost their sales and profitability through advanced PPC optimization. Their expertise in split testing allows for continuous improvement and refinement of your Amazon store.
- Considerations: Push AMZ’s focus lies primarily in scaling existing businesses. If you’re a new seller or require assistance with initial setup and product sourcing, they might not be the ideal fit.
Smart FBA
This agency caters to a wide range of Amazon sellers, from beginners to established businesses. They offer a selection of services for an automated Amazon store, including:
- Provides support throughout the launch process, from product research and sourcing to listing creation and optimization. They can also manage ongoing inventory management and fulfillment.
- Develop and implement marketing strategies, including Amazon PPC automation campaigns and social media marketing, to drive traffic to your Amazon store.
- Manage your Amazon Seller account, including monitoring performance metrics and identifying opportunities for growth.
Strengths and considerations for Smart FBA:
- Strengths: Smart FBA’s service packages can be tailored to your specific needs, whether you’re a new seller requiring launch assistance or an established seller looking for marketing and advertising support.
- Considerations: It’s crucial to clearly define your needs and discuss Smart FBA’s pricing structure to ensure their services align with your budget.
Wrk
This company offers a unique approach to Amazon outsourcing by offering a team of remote specialists who work directly with you for your Automated amazon store. Their core services include:
- Account management: A dedicated Wrk Amazon specialist will be assigned to your account and will provide ongoing support and consultation.
- Daily operations management: Wrk handles the day-to-day tasks associated with running your Amazon store, including order processing, inventory management, and customer service.
- Growth strategies: Their team collaborates with you to develop and implement data-driven growth strategies. This may involve optimizing product listings, refining Amazon PPC campaigns, and exploring new marketing channels.
Strengths and considerations for Wrk:
- Strengths: Wrk’s personalized service model fosters a close working relationship with a dedicated Amazon expert. This allows for clear communication and a deep understanding of your unique business needs.
- Considerations: Wrk’s pricing structure may differ from that of traditional agencies. You need to explore their fee schedules to ensure they align with your budget. Additionally, the success of this model hinges on clear communication and collaboration between you and your assigned Wrk specialist.
What is Amazon Automation: FAQ
Amazon automation business frees them from repetitive tasks like order processing and inventory management, saving time and reducing errors. This allows them to focus on bigger things like business growth and better customer service, ultimately boosting their profits. The Federal Trade Commission (FTC) is actively addressing scams in this area. Ultimately, whether Amazon automation is right for you depends on your specific circumstances and the service you choose. An example of Amazon automation is the use of automated order fulfillment systems. These systems perform tasks such as packing and shipping customer orders, managing inventory, and accepting returns on behalf of sellers. This automation allows sellers to streamline their operations and handle a large volume of orders more efficiently. It is important to note that Amazon automation can also refer to hiring an agency to build and run an Amazon store for sellers. Amazon FBA automation refers to using tools or services to handle repetitive tasks within the Fulfillment by Amazon program. This can involve Amazon itself handling order fulfillment and customer service or using third-party software to automate pricing, inventory management, and reporting. By automating these tasks, sellers save time and effort, allowing them to focus on strategy and growth. Amazon automation itself doesn’t “make” money. It’s a tool that helps sellers be more efficient. Sellers using automation see the benefit in their own profits through saved time and potentially increased sales, not a set amount earned by the automation process.
Build an Automated Amazon Store to Save Your Time
Understanding “what is Amazon automation” is straightforward, but creating an automated Amazon store can pose a challenge. We hope that our comprehensive knowledge of automation tools and services can assist you in streamlining your Amazon business effortlessly.
Furthermore, if the idea of selling on multiple channels simultaneously resonates with you, feel free to reach out to us for expert guidance on utilizing LitCommerce tools. Plus, stay ahead in the industry by exploring my Retail Blog, where you can discover the latest trends and invaluable strategies for enhancing your eCommerce business.