Google Shopping Product Title Optimization Tactics by Top Sellers

Optimize a product title by placing the most important keywords first, clearly describing the product using key attributes (brand, product type, size, color, model), and keeping the title concise, readable, and aligned with user search intent and Google’s title guidelines.

Google Shopping product titles support up to 150 characters, but only the first 70 typically display in ads and listings.​ Exceeding limits truncates titles, so prioritize critical info upfront to maximize visibility across devices.

To optimize a Google Shopping feed, ensure your product data is accurate, complete, and compliant with Google’s requirements. Focus on high-quality product titles, clear descriptions, correct categories, optimized images, competitive pricing, and regularly updated inventory to improve visibility and performance.

To make a title SEO-friendly, start with the main keyword buyers are searching for, add key product details like brand, model, size, or color, avoid unnecessary words, and keep the title clear, accurate, and within the recommended character limit so both search engines and shoppers understand it instantly.