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Performance Max Best Practices Exposed Checklist

Discover Performance Max best practices with real numbers and benchmarks, helping you launch, optimize, and scale PMax campaigns with confidence

Lead Magnet 24 25-04 1

What’s Inside This Guide?

This ebook walks you through every key part of the Performance Max system, using ready-to-apply checklists to help you launch successful PMax campaigns.

Group Campaign Setup That Scales

Learn how to structure Performance Max campaigns, prepare clean feeds and tracking, and set realistic bidding and budgets.

Group Creatives and Asset Groups That Perform

Understand how to build focused asset groups and create videos, images, and text assets that survive automation and drive stronger conversions.

Group Smarter Targeting and Optimization

Discover how to use audience signals, exclusions, and disciplined testing workflows to guide automation without slowing learning or inflating results.

Group Practical Checklists for eCommerce & Lead Gen

Get numbers-backed best practices, lead-quality optimization tips, and a final go-live checklist you can use to audit, launch, and scale PMax.

performance max best practices exposed checklist

Frequently Asked Questions

Do I need advanced Google Ads experience to use this ebook?

No. This ebook breaks down Performance Max into simple, step-by-step checklists. Whether you’re new to PMax or already running campaigns, you’ll learn how to set things up correctly.

Will this help if my Performance Max campaigns aren’t performing well?

Yes. The ebook focuses on the most common reasons Performance Max underperforms, including structure, feeds, creatives, and bidding mistakes. You’ll learn how to spot issues early and fix them using clear benchmarks instead of guesswork.

Does this apply to both eCommerce and lead generation campaigns?

Absolutely. The ebook covers core Performance Max best practices for all advertisers, with a dedicated section for lead generation that explains how to optimize for qualified leads, reduce low-quality submissions, and use CRM feedback.

Is this useful for small accounts as well as larger advertisers or agencies?

Yes. The checklists are designed to scale. Whether you manage one campaign or many, small budgets or large spends, the principles and benchmarks in this ebook help you build more stable and efficient Performance Max campaigns.

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