Etsy Empire – one of the best selling platforms for crafts and supplies – is now facilitating nearly 94 million active users regarding all shopping activities. Without a doubt, businesses are likely to go “beyond and above” to attract customers due to the tough competition. As the case goes, should e-sellers head to Etsy competitors?
From our perspective, Etsy is still the world-leading marketplace for craft business owners and artists. However, its high listing fees, overcrowded market, and strict seller rules have provoked the urge to search for Etsy competitors. Is it worth selling on Etsy as it used to be? Or it’s time you should be looking for alternatives to Etsy to distribute their products. Especially if you are looking for how to start selling on Etsy.
In this article, let’s discover exactly why finding Etsy alternatives is crucial for your online business. And most importantly, here are the best 9 Etsy competitors rounded up just for you by LitCommerce:
- Amazon Handmade
- eBay
- Bonanza
- Mercari
- Shopify
- Wix
- WooCommerce
- Squarespace
- Big Cartel
- Social Media Platforms
Let’s have a more detailed analysis of each platform and find out why it should be your choice in the following sections.
Why Should We Need Etsy Alternatives?
As mentioned, harsh competition is among the motives to discover Etsy competitors and alternatives. Some may claim that a highly competitive level can stimulate business growth. Nonetheless, intense Etsy competition has been proven to result in a downward price spiral.
Besides, Etsy’s constant-changing policies get the marketplace to come under fire. One of its updated house rules refers to pricing. Earlier in 2022, Etsy’s CEO announced a 30% raise in transaction fees. The rulebook seems to get more stringent, encouraging sellers to find other selling platforms like Etsy.
Apart from that, Etsy has applied new Communication Standards and return policies (for sellers outside of the EU). Not to mention, this marketplace lists several restricted items related to what sellers can’t sell on Etsy.
More reasons why sellers should look for art sites like Etsy refer to the lack of brand awareness and audience control. By limiting customization, this marketplace restricts potential but sets unreachable marketing expectations. As a result, it contributes to the need to find competitors of Etsy these recent years.
Given the reasons to search for sites like Etsy, are you ready to explore our list? Now, keep scrolling down for our recommended Etsy alternatives to help you choose the one that meets your business needs!
Maximizing Your Profit via Multiple Marketplaces
Why limit your selling potential to one marketplace? Try LitCommerce – A multichannel selling tool to integrate with Etsy and multiply your profit now!
Etsy Competitors: Best Online Marketplaces
Our Etsy competitors’ analysis consists of two sections: online marketplaces and eCommerce platforms. The first section is devoted to online marketplaces that are similar to Etsy, including:
#1. Amazon Handmade
Let’s kick off our list of the 9 best Etsy competitors with Amazon Handmade. Deprived as a microsite from Amazon, this top online marketplace guarantees its sellers and buyers a versatile and feature-full shopping experience.
Considering it as an alternative to Etsy, Amazon Handmade is surely a selling site filled with potential. Particularly, when selling on Amazon Handmade, you still benefit from incredible traffic from Amazon, including 197 million active users and 2+ billion web visits monthly.
Yet, that’s not all this Etsy alternative can offer. For now, let us walk you through some of Amazon Handmade’s eCommerce highlights
Ecommerce highlights
Amazon Handmade surpasses Etsy in payment flexibility, supporting over 12 global payment methods for buyers and sellers, while Etsy mainly depends on its own limited payment system.
The platform offers stronger seller protection and security through initiatives like Amazon Web Services and the Brand Registry, along with a strict verification process to ensure only legitimate sellers can join.
Another key advantage is Fulfillment by Amazon (FBA), which handles all logistics — picking, packing, shipping, and delivery — allowing sellers to focus on business growth.
If you need more information, go to our Amazon Handmade vs Etsy topic and determine the ultimate option.
#2. eBay
Our list of Etsy alternatives for sellers cannot go without eBay. To begin with, eBay has long empowered thousands of successful businesses since its inception in 1995. Along with that, despite significant changes in the eCommerce industry, eBay retained its proposition as a world-leading marketplace with excessive traffic, diverse product ranges, and flexible selling methods.
On those grounds, we firmly believe artists, creators, and collectors will find this Etsy competitor a potential site for selling stuff online.
Ecommerce highlights
Being one of the biggest Etsy competitors, eBay is known for its flexible selling options. In addition to the traditional “Buy It Now” feature, sellers can also run auctions, allowing buyers to bid and purchase at the highest price — a perfect fit for rare collectibles, handmade goods, and artistic products.
Moreover, eBay attracts sellers with its broad product categories and fewer listing restrictions. The platform allows up to 250 free listings, giving it a clear advantage over Etsy in terms of selling capacity and flexibility.
In case you want a more precise glance between the two market dominants, check out LitCommerce’s detailed comparison between Etsy vs eBay to find out which one makes more money for your business.
eBay selling fees
Like any other marketplace, eBay charges several selling fees, and here are the details.
#3. Bonanza
If you look for marketplaces like Etsy, don’t miss Bonanza from your consideration list. Being one of the rising Etsy competitors, Bonanza is exactly where you can run wild with creativity. In the spirit of “Find anything but the ordinary”, Bonanza has been doing a great job at orientating its audience. Furthermore, the marketplace always keeps up its proposition as a potential selling site within the creative niche.
To understand Bonanza better and decide if this is your best Etsy alternative, why don’t we look at its eCommerce highlights?
Ecommerce highlights
Bonanza stands out as an Etsy competitors thanks to its user-friendly interface, allowing both sellers and buyers to navigate easily and find products or categories through a simple menu layout.
It also features “Shop by Choice” filters — including Hand-picked items, Gift ideas, New items, and Freebies — enhancing the shopping experience for buyers while giving sellers insights into how to organize their products effectively.
Additionally, Bonanza is particularly well-suited for clothing and apparel stores, with detailed and adaptive category structures that make it one of the best Etsy-like sites for fashion sellers.
Finally, Bonanza attracts many sellers with its 100% free product listings for both subscribers and non-subscribers. While paid memberships unlock advanced tools, even free users can still access strong selling opportunities on the platform.
Bonanza selling fees
Rising as one of the most promising Etsy competitors, Bonanza may have compelling seller fees. Nonetheless, that can highly depend on your selling targets. Just in case you need the details, skim right through the table below.
#4. Mercari
Mercari is the last on our recommendations for Etsy competitors and alternatives. Among all Etsy similar sites, Mercari is by far the best place to resell your preowned items and streamline instant cash. As their slogan goes – Preowned is the new New this year.
Talking more about this business model, do you know that the resale market is expected to reach $350 billion by 2027? Indeed, such an impressive figure is thrilling news. Also, it is a huge motivation for e-sellers looking for selling platforms like Etsy to make money from their unique secondhand goods.
Now, it’s time to investigate Mercari’s eCommerce highlights!
Ecommerce highlights
Mercari has emerged as one of Etsy’s competitors, thanks to its wide variety of products that still capture a creative and distinctive spirit.
Unlike many marketplaces, Mercari gives sellers the freedom to list both new and pre-owned items, making it especially appealing to creative resellers with low startup costs.
As you explore deeper, you’ll notice that handmade and artistic goods take center stage, proving that Mercari is a platform that celebrates creativity, not just resale.
To enhance the seller experience, Mercari offers instant payments through Direct Deposit or Instant Pay, allowing sellers to receive earnings quickly and easily.
Mercari selling fees
You must be eager to discover Mercari’s seller fees. Check the details right below!
Etsy Competitors: Best eCommerce Platforms
The discussion over Etsy competitors and alternatives to sell artisan continues with eCommerce platforms, including:
These platforms help e-sellers sell handmade and unique items on their own website, making it easier to build their brand awareness.
Check out the detailed comparison: Etsy vs. Own Website Comparison: Choosing Where to Sell in 2025.
#5. Shopify
In experts’ opinion, Shopify is optimized for all sizes of businesses, from newbies to SMBs. Until now, Shopify has been trusted by 4+ million customers worldwide.
Thanks to its ease of use, Shopify takes the hassles out of creating a website. It’s not even an exaggeration to say you can get your store up and running in minutes. If you are new to the platform, check out our latest Shopify tutorial for beginners now!
Ecommerce highlights
Shopify offers a robust third-party app marketplace as one of the top Etsy competitors, providing all the selling and marketing tools needed to boost product visibility and drive sales.
The platform also offers a wide selection of themes and templates, allowing sellers to build visually appealing stores that enhance user experience and conversion rates.
In addition, Shopify provides 24/7 customer support and a vibrant community, ensuring continuous assistance for both sellers and buyers. For those planning to sell on both Shopify and Etsy, a detailed integration guide is available to make the process easier.
Still weighing the pros & cons of each platform? You can always find more details in our updated Shopify vs Etsy comparison.
Shopify selling fees
We will devote this section just to let you know how much Shopify is. Learn the details in the table below.
#6. Wix
Considered among the most popular Etsy competitors, Wix allows users to create professional and visually appealing websites without coding knowledge. With its drag-and-drop editor and customizable templates, this alternative to Etsy offers a user-friendly interface for designing and publishing websites.
Want to learn more about why Wix would be a strong Etsy competitor? Let’s get into its eCommerce highlights!
Ecommerce highlights
Wix positions itself as a global leader in website building, offering an easy drag-and-drop interface that lets users create websites and sell products effortlessly. The six-step website creation process is clearly guided and available in multiple languages, with tools like Wix ADI and Editor simplifying eCommerce store setup.
The platform provides visually appealing themes and templates, along with essential selling tools, making it an excellent Etsy alternative for creative sellers.
Wix also offers an unlimited free trial until users start earning profits, after which fees apply. This supportive pricing model has attracted many businesses and individuals, strengthening Wix’s position as one of the top Etsy competitors.
Among Etsy alternatives, WIX primarily targets digital products and service showcases, creating a less prioritized order for crafts and art supplies. Yet, WIX still helps craft sellers create more optimized websites serving their businesses. Find out more in our Etsy vs Wix comparison!
Wix selling fees
Wix is pretty price-competitive as one of Etsy competitors. For business and eCommerce plans, it offers three options as follows.
#7. WooCommerce
When you compare WooCommerce vs Etsy, WooCommerce is a powerful open-source eCommerce platform that helps create an online store with ease.
Its customizable features and seamless WordPress integration offer a compelling alternative to Etsy for all creative merchants and artists. Without a doubt, this has been empowering businesses to sell products, manage inventory, and process payments effectively.
Ecommerce highlights
WooCommerce is highly favored for its extensive customization options, giving sellers the freedom to modify and adjust their stores as they wish.
In addition to flexibility, WooCommerce provides a wide range of themes suitable for both beginners and experienced users, making website building simple and visually appealing.
What truly sets WooCommerce apart from other Etsy competitors is its access to over 6,000 third-party plugins in the WordPress Plugin Directory. These plugins offer powerful selling tools and SEO support, helping boost store visibility and performance.
Although WooCommerce can be more expensive than Etsy, it’s an excellent choice for growing businesses that want to expand beyond a single sales channel and increase overall sales potential
WooCommerce selling fees
When sellers go on WooCommerce, they may get charged different fee types. Shall we check them out?
#8. Squarespace
We are reaching the final recommendations for Etsy competitors, and one of those is Squarespace. Given that you are a non-tech-savvy merchant or owner of a small business, Squarespace is actually ideal for you.
Moreover, regarding creative and unique product niches, Squarespace is rising among the most promising platforms like Etsy, thanks to its stunning visual. Nevertheless, compelling looks aren’t the only thing this selling site provides you.
Now, why don’t we take a closer look at its other eCommerce aspects?
Ecommerce highlights
As one of the notable Etsy alternatives, Squarespace stands out for its excellent customer support, built-in marketing tools, and high level of customization.
Selling handmade or creative products becomes easier with Squarespace’s integrated marketing features and supportive community. The platform even tailors recommendations based on your business goals, guiding you to the most relevant tools.
Squarespace also allows users to build visually stunning online stores using around 110 carefully curated themes designed by its in-house team — making it a refined and creative choice for sellers seeking an aesthetic and user-friendly Etsy alternative.
Squarespace selling fees
Similar to other sites like Etsy, Squarespace will charge you several selling fees, considering it a hosted solution.
#9. Big Cartel
The last name on our list of Etsy competitors is Big Cartel. Comparing Big Cartel and Etsy, the former one is a hosted eCommerce platform that has impressed us with its dedication to artists and makers all around the world. Explaining in other words, Big Cartel propositions itself as a selling site for only artisans, crafts, and creative products. This is exactly why Big Cartel would be a perfect Etsy alternative.
Like the above selling sites, it’s time for us to mention the eCommerce highlights!
Ecommerce highlights
So far, what we think most highly of still refers to Big Cartel’s focus on creative niches. They vary from artwork to garments. Yet, products sold by Big Cartel retailers are unique, special, and aesthetic. That’s also the spirit that Big Cartel is trying to promote within its community.
Aside from devotion to artists and makers, Big Cartel also encourages retailers in general with efficient business support and tracking tools. Even though such tools are only available in certain pricing tiers, they make quite a remarkable package.
Based on information on Big Cartel, the business suite contains real-time statistics, Google Analytics integration, shipping, inventory tracking, tax autopilot, and many more!
Big Cartel selling fees
The eCommerce platform generates 3 different pricing tiers. Compared to many other Etsy competitors, and Etsy itself, Big Cartel is promoting quite an attractive seller fee!
Etsy Competitors: Social Media Platforms
#10 Social Media Platforms
Beyond dedicated marketplaces like Etsy, social media platforms have become powerful tools for selling handmade and creative products. They allow sellers to build brand awareness, engage directly with customers, and reach global audiences — all without needing a full-scale online store. Below are some of the most popular platforms, along with their key benefits and estimated costs.
1. Facebook
Benefits:
- Facebook remains one of the largest social platforms for sellers targeting diverse age groups and interests.
- Sellers can list products, manage inventory, and chat with customers directly.
- Facebook Ads allow precise audience segmentation based on behavior, interests, and demographics.
- Easy communication via Messenger or comments fosters trust and repeat sales.
Costs:
- Shop setup: Free to create and list products.
- Advertising costs: Typically $0.30–$1.00 per click or $5–$12 per 1,000 impressions (CPM), depending on your audience and ad quality.
- Transaction fees: Vary by payment gateway (e.g., PayPal, Stripe, local processors).
2. Instagram
Benefits:
- Ideal for handmade, fashion, and design-oriented products.
- Tag products in photos and stories for direct purchase.
- Strong follower interaction helps build brand loyalty.
- Run ads easily via Meta Ads Manager for both Facebook and Instagram.
Costs:
- Shop setup: Free to post and connect products via Meta Commerce.
- Advertising costs: Usually $0.40–$1.50 per click or $6–$14 CPM, depending on targeting and creative quality.
- Transaction fees: Depend on connected payment methods.
3. TikTok
Benefits:
- Creative short-form videos can rapidly reach wide audiences.
- Ideal for brands appealing to Gen Z and millennials.
- TikTok Shop enables purchases directly from videos or livestreams.
- Real-time engagement drives impulse buying.
Costs:
- Account and posting: Free.
- Advertising costs: On average $0.10–$0.50 per click or $5–$10 CPM for In-Feed Ads. Premium placements like TopView or Branded Hashtag Challenges can cost $50,000+ per campaign.
- Commission fees: TikTok Shop usually charges 2%–5% transaction commission depending on region.
4. Pinterest
Benefits:
- Users actively search for ideas and inspiration, making it perfect for handmade and craft products.
- Pins continue to generate engagement long after posting.
- Each Pin can link directly to your shop or product page.
- Users are often ready to purchase to complete their creative projects.
Costs:
- Organic posting: Free.
- Advertising costs: Promoted Pins generally cost $0.10–$1.50 per click or $2–$5 CPM depending on the campaign goal.
- Optional management tools: Paid scheduling or analytics tools may add extra monthly costs.
Go Multichannel Selling and Thrive Your Business
Have you ever thought of selling on Amazon Handmade, eBay, and Etsy at the same time? Selling in numerous places is called Multichannel-selling. It simply means listing and selling your products on two or more sales channels.
Looking to expand your sales beyond Etsy?
Try LitCommerce – A multichannel selling tool to integrate your store with 20+ selling platforms no matter it’s eCommerce platforms, online marketplaces, or social media channels.
Speaking of multichannel selling, we cannot go without its significant benefits. To start with, multichannel not only enhances profit levels but also prevents sellers from taking high risks of an eCommerce site failure.
Moreover, selling on many sites at once can help you reach a larger audience and spread your brand awareness more effectively. Given those reasons, what’s holding you back from joining the multichannel race?
However, to conduct multichannel integration, sellers need tools. In that case, LitCommerce is worth a try. It is a SaaS system enabling e-sellers to list and sell their products on whatever online marketplaces. Specifically, here is a grasp of our main features:
- Multichannel Connect: Effortlessly connect your selling channels, manage inventory, and fulfill orders from one central spot. We’ll lift all the heavy work for you.
- LitCommerce QuickGrid: You can edit listings in one spreadsheet-style interface individually or as groups. Additionally, we provide filters and templates to make you create rules more easily.
- LitCommerce LiveSync: Pricing, inventory, and orders are now in real-time synchronization, with you being the rule maker!
- Integrated Order Flow: With this feature, you can import orders directly from the second selling channel to the main store and manage them effectively from one dashboard.
Our system is designed to simplify every seller’s experience with multichannel selling. For further information, come and read our multichannel selling guide and check out our plans on Litcommerce.
Etsy Competitors – FAQs
- 1. Who is Etsy's biggest competitor?
9 biggest Etsy competitors:
- Amazon Handmade
- eBay
- Bonanza
- Mercari
- Shopify
- WIX
- WooCommerce
- Squarespace
- Big Cartel
- 2. Is Etsy still popular?
Yes, Etsy remains one of the most popular marketplaces worldwide. This online selling channel now facilitates roughly 94 million active users in 2023 and propositions as the world leader in creative product niches.
- 3. Is Etsy competitive?
Yes, Etsy is very competitive with 5.90 million active sellers in Q1 2023, which has increased by 7% compared to 2022. Adding to that, Etsy currently has over 60 million products listed. Provided these figures, you can surely consider that Etsy is a highly competitive marketplace.
- 4. Can you make money selling crafts?
Yes, you can actually earn a lot of money from selling crafts. The best places to sell crafts, artisans, collectibles, and creative items are Etsy, Amazon Handmade, eBay, Bonanza, Mercari, Shopify, WIX, WooCommerce, Squarespace, and Big Cartel.
- 5. Is Etsy reliable?
Yes, Etsy is reliable and legitimate. In fact, it has established itself as one of the leading marketplaces in the eCommerce industry. Apart from that, Etsy is considered the most trusted online marketplace for creative product niches.
Finding The Best Etsy Alternatives to Sell Crafts
In a highly competitive market like Etsy, the price contest and conventional one-channel retailing no longer set you apart from other runners. Hence, businesses of all sectors are encouraged to spread their brand coverage and increase the chances of purchase via multichannel selling.
But you have to do more than get used to the concept of multichannel. Check out LitCommerce solutions for eCommerce management for the latest updates. We also offer a 24/7 live chat so that you can get help in real time from real people in case you have any related concerns.
