What to Prepare for Multichannel Selling Strategy on Holiday SalesGoing multichannel means establishing a virtual identity across popular online marketplaces like Amazon, eBay, etc. This is how you allow shoppers to convert anywhere and everywhere, without directing them to other available choices. Google statistics from the 2021 holiday season show that 54% of buyers used at least five channels to search for presents throughout a typical two-day period. With countless options for the same products, consumers are more likely to go for what is most convenient for them. Therefore, the more platforms your brand is running on, the greater your chances of generating new holiday businesses. When everyone is hopping on holiday shopping ads and holiday promotions, increasing your digital presence across different marketplaces is how you can stand out. In other words, a deliberative multi-channel sales strategy is your dearest savior.
Multi-selling Made EasyLitCommerce makes it simple and effortless for multiple-channel selling with easy store & platform integrations and an all-in-one management dashboard.
When to begin?The perfect time to start preparing for holiday sales is approximately 3 to 4 months before the season begins. For example, if you want to boost your revenue during Black Friday in October, you’d better plan ahead since July.
How to start?
For new e-sellersPlanning for an immediate kickstart is what you should prioritize. Whether you are a physical store owner looking to digitalize your brand or an entrepreneur starting an online business, taking reference of existing blueprints is a great kick-off. Implementing a well-researched and data-driven multichannel selling guide for holiday sales saves you the headache of figuring out everything on your own. You will have pretty much all the holiday marketing ideas, tips, and model campaigns needed for your online selling journey. As you progress through each holiday campaign, you can make changes and adjustments for a more tailored holiday marketing plan. You can also resort to expert assistance if you have enough monetary resources to afford such a service.
For eCommerce business ownersSince you have been in the industry, running through previous campaigns is how to set your business for success plan this season. By identifying your areas of improvement in the past holiday season marketing campaigns, you can better allocate resources and prepare for out-of-plan situations. Based on existing sales data, you can leverage your promotion offers by negotiating with wholesalers to provide buyers with better prices. This eventually helps you attract more customers and have an enormous advantage in the race with your competitors.
An Ultimate Multichannel Selling Guide for Holiday SalesSo what exactly you can do to have prosperous holiday sales? Here comes the multi-channel sales strategy you need for the upcoming festive occasion.
#1 – Start with a holiday marketing planJust like shopping for ideal holiday gifts, planning successful holiday marketing campaigns isn’t something you can procrastinate on until the last minute. It is going to take a lot of time and money for resource distribution. That’s why it’s important to prepare the best holiday marketing campaigns to approach your customers and prospects before your competitors do. holiday season marketing campaign requires you to align all of your selling channels around one specific goal or message. With a selling goal, you have a better vision and direction for holiday content ideas and item promotions. Alongside a corresponding goal across channels, your holiday marketing strategy should include scheme objectives for the following:
- Target audience: The more information you have about your audience, the better. Having buyer personas in place for your marketing efforts makes it easier for you to navigate on-point marketing channels.
- Promotional deals: You need a well-calculated promotion plan for all of your products. This is where you decide which products go on sale and for how much. Miscalculations can cause you much more than what you can earn during this festive season.
- Reports and measurement: Once your campaign has gone live and run for some time, you’ll want to dive deep into its performance and see how you can further improve it. Hence, you’ll need to define what numbers and criteria matter for the measurement of the campaign’s success and keep an eye on them.
#2 – Prepare for holiday content ideasContent is what keep you connected with your audience throughout the entire holiday season. By providing useful content for your target audience, you can build a relationship with them, nurturing such a relationship and later converting them into buyers. To prepare for holiday content ideas to sell on multiple channels, you need to determine what channels you’ll be spreading your content. For many business owners that sell on multiple channels, blog posts are always the go-to piece of content during the holiday season. You can use blog posts as a gateway to boost outside traffic for other selling channels on marketplaces like Amazon, Etsy, eBay, etc. Buyers often have a habit of browsing for informational articles before making any purchase. Once making up their minds, they will search for the products on different marketplaces for the best deals, and extra shipping discounts. For such reasons, you can either make a series of gift suggestions for various purposes or provide insightful guides on how to choose a perfect present. With these posts, you can link to your eCommerce products to attract and convert more outside leads. If you also present on other social platforms, make sure to keep your brand consistent via expression of brand color, brand tone, and voice. Such brand consistency has a better impact on audiences. They are more likely to recognize and memorize your brand, regardless of what platforms you are on.
#3 – Brainstorm holiday sales ideasCreative holiday sales ideas are what help you sell more and succeed during the holiday season. You can run different sales programs across your multichannel and eventually get your sales sizzling. Depending on the specific occasion, you can brainstorm sales ideas that spice up consumers’ holiday spirit. We have a few seasonal discount examples for you in this multichannel selling guide for holiday sales.
- Limited gift offerings: Giving is an essential part of the holiday season. How about giving back to your shoppers (and encouraging them to come back for more) with an exclusive gift, or fun holiday event?
- Gift wrap and gift card for every order. Most of the purchases made during the holiday season are for gift-giving purposes. Therefore including gift wraps and gift cards for every order is a practical way to deliver an outstanding shopping experience.
- Holiday special bundles with other businesses. This is one of the great holiday promotion ideas for small businesses. This works perfectly with non-competing businesses or businesses that go well together in nature (i.e a paper shop and a design studio).
#4 – Run holiday advertising campaignsAdvertising campaigns are an indispensable part of any marketing campaign besides optimization for organic traffic. With holiday advertising campaigns, business owners can maximize the return on investment (ROI) during the remaining weeks of the year. To gain in-marketplace buyers, you can promote your products via the marketplaces’ advertisements or sponsored programs. For example, it’s the promoted listings for eBay and Amazon Ads for Amazon. In order to attract outside leads, you can run ads across social networks and search engines and direct them to multiple channels you are selling on. Most holiday shopping happens before the actual holiday, but some consumers have a habit of buying stuff on the exact day to receive extra discounts. Therefore, you should design an ad campaign that promotes your products to every eager shopper in the holiday months. Here are some tips to pocket for the best holiday sales.
- Target last-minute shoppers. These are the easiest to convert as they are in the rush to find decent gifts. An ad targeting these shoppers can also last for multiple holidays since holidays are close to each other towards the end of the year. For example, Hanukkah, Boxing Day, and Christmas are three consecutive holidays.
- Address buyer pain points. An effective ad can be measured by how well it helps to convert users. So you should spend time creating content addressing buyer pain points across different times of the holiday. It can be parents looking for Christmas presents or someone failing at buying the ideal gift. Brainstorm as many scenarios as you can.
- Run post-holiday promotions. You can take advantage of the lingering post-holiday spirit and further exploit shoppers to maximize your profit. A post-holiday ads campaign can benefit from the holiday traffic with messages emphasizing the holidays may be over, but the deals aren’t.
#5 – Don’t forget holiday social media marketingWithout holiday social media campaigns, you are one step behind your competitors. With over 3.6 billion users across different social channels, social media marketing has become a MUST. Social media channels help business owners form emotional bonds with their customers. It is also where consumers post and share about their new favorite purchases. It’s a pot of gold for enhancing your organic traffic. Apart from running your own holiday social media marketing, you can also run paid partnership campaigns with social media influencers. According to Twitter, almost 40% of users say they’ve bought a product because of a product tweet from an influencer they follow. It’s an effective way to boost your traffic and increase the conversion rate.
Deal with Social Holidays during Multichannel SellingIn this multichannel selling guide for holiday sales, we’ll also be providing you with some essential tips to pull off the best holiday sales.
Prepare for a significant traffic influxIf you sell on multiple channels, this is something to brace yourself for. Your website traffic can spike significantly during the peak holiday season and this can cause performance issues. You should test your site beforehand to see if every page loads efficiently across different devices and if there is no payment error. To avoid possible loading interruptions, work with your hosting provider for sufficient disk space and bandwidth during the festive season. You can contact your hosting service and ask if they provide cloud hosting services. Some website hosts will also offer holiday bandwidth deals that automatically modify according to real-time website traffic.
Make sure to stock up on inventoryOne of the crucial holiday selling tips is to ensure you stock up on your merchandise for the holiday shopping frenzy. Inventory management on multiple channels is already difficult in normal times, and it can become even more challenging during the holiday season. Setting up the right inventory flow and stocking up your inventory help your business avoid overselling, late shipments, and other costly mishaps. Fulfill stock for each inventory you plan to promote and keep an eye on the calendar for partners like Amazon FBA as they require holiday inventory to be sent ahead. Make sure to color code SharePoint calendar in your team, so that they are also aware of new events or meetings going on. Contact your 3PL or suppliers to guarantee order accuracy, fast shipping, and custom packaging if necessary. You can further secure your inventory status by setting reorder points, reserving safety stock, and accepting pre-orders. You should also make use of inventory management tools that can automatically sync stock availability across your sales channels. With Litcommerce, multi-channel businesses can easily manage the stock level and product listing across popular marketplaces, all within a single dashboard.
Secure checkout methodsIf you only run stores on the marketplace, then don’t have to take care of payment security. However, for many online business owners that sell on multi-channels, holidays are such a frantic time due to the skyrocketing rate of payment fraud. What you can do to battle fraud and enhance payment protection is to secure your payment gateway.
- Allow transactions in your business area;
- Synchronize multiple currencies and languages in your marketplace;
- Adhere to payment regulations such as Know-your-customer (KYC) and General Data Protection Regulation (GDPR);
- Accept one-time transactions for different items added to the cart;
- Provide tax reports for vendors.
Multichannel Selling Guide for Holiday Sales
- What is a multi-channel sales strategy?
Multichannel selling is the process of scaling your business across multiple sales channels. A multichannel selling strategy may involve building an online presence, communicating, and engaging with their customers via various platforms.
- How can I be an effective multichannel retailer?
Multichannel sellers should focus on building trust and emotional attachment toward the brand if they want to be effective multichannel retailers. Sellers can achieve such status by adopting a proper multichannel marketing strategy with various branding activities.
- What is an example of multi-channel retailing?
Multichannel retailing may involve the scalation across channels like physical stores, business websites, or eCommerce platforms like Shopify, third-party marketplaces such as eBay, social media platforms such as Facebook Marketplace and Instagram Shopping, and the brand’s mobile applications for shopping convenience.
Go for Multichannel Selling Guide for Holiday Sales with LitCommerceMaximize your annual profit and leverage your holiday multichannel selling game with Litcommerce. Our application helps you connect with multiple sales channels and manage inventory, prices, and orders within a single dashboard. It also lets you view, edit, and manage all listings on a single screen across different marketplaces. It’s a remedy to all of your sales operation issues. With Litcommerce, you can invest more time in making sales, building your brand, and expanding its reach with your holiday sales strategy. All you need to do is to hop on the trend and make the best out of every popular online marketplace. One more thing, our support services are available 24/7 to stand by you throughout the holiday season. We are always one free call away. You can also join our Facebook community for more tips and growth hacks on how to plan and sell effectively, especially during the Holiday season.
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