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How Product Feed Management Works

Learning how to manage your product feeds with LitCommerce. You can create, categorize, optimize, and sync products across multiple sales channels within this guide. Our tool streamlines every stage of feed management, giving you more time to focus on what truly counts.

icon Set up your feeds

Start by adding a new feed for the channel you want to connect with, such as Google Shopping, TikTok Ads, Facebook Shops, multiple marketplaces, affiliate platforms, etc.

Simply fill in the required details, including the feed name, target country, and market type. This helps LitCommerce tailor your feed to suit each specific market.

Plus, you can request new channels if needed.

icon Categorize your products to each channel

Categorization in LitCommerce involves mapping products to the specific categories required by each channel. It helps organize your inventory based on the unique category structures each platform uses, ensuring your products are accurately represented for better visibility and relevance.

To create new categories, select one of the following methods:

  • ‘Generate Categories’: Select a field, and LitCommerce will automatically generate categories based on the value of the selected field from all your Main Store items and suggest relevant categories.
  • ‘Add Categories’: Manually input all details, including field, condition, value, and you choose your preferred category based on LitCommerce suggestions.
  • ‘Copy Categories’: Reuse your existing setups from other channels for faster categorization.

You can also combine multiple conditions using ‘If’ > ‘And’ for more precise sorting.

LitCommerce displays a list of ‘Category’ that matched the ‘Value’ column you entered. After you complete and save the category, LitCommerce will count the number of items within that category.

You can also click on the number to see which products were set to that category.

Besides, any ‘Uncategorized Items’ will be counted to ensure that no products are missed.

icon Optimize your product feed with rules

Use rules to automate actions and improve feed quality.

Rules consist of three main parts: an ‘If’ condition, followed by a ‘Then’ action and optionally an ‘Else’ action. For example, you can set up a rule to target items with descriptions containing “shirt” (the ‘If’ part) and choose to set a sale price or exclude the target items (The ‘Then’ part) and set a different sale price for other products (The ‘Else’ part – not required).

You’ll see the number of items affected by each rule under ‘Item Count’. You can also click ‘Selected Items’ to review all items impacted by the rules and confirm that updates align with your feed rules.

For faster setup, LitCommerce allows you to copy rules you’ve created for other feeds.

icon Map fields

In the Mapping step, you will need to map your product fields to the specific fields required by the channel’s feed. LitCommerce displays field priority as follows:

  • Required fields (colored in red): Necessary for listing your product.
  • Recommended fields (colored in orange): Not mandatory but enhance product performance.
  • Optional fields (colored in blue): Provide extra details to enrich listings.

The app automatically maps the most relevant fields between your main store and the channel. You can also hover over the question mark icon (?) for descriptions and examples of each field.

icon Conduct a quality check

In the quality check step, LitCommerce highlights any errors within your product feed. At the top, you’ll see a 3-color status bar:

  • Green: The number of SKUs with valid data in all required and recommended fields.
  • Red: The number of SKUs with issues in required fields.
  • Orange: The number of SKUs with issues in recommended fields.

Below this, the ‘Issue’ column details each problem within your feed, while the ‘Count’ column displays the number of occurrences for each issue. Use the ‘Action’ column to make quick adjustments and boost your feed’s quality.

icon Set up feed sync schedule

You can set a sync schedule to keep your data feed updated automatically.

Simply choose the preferred time zone and schedule interval that suit your needs, ensuring your product listings stay up to date.

If your subscription plan includes multiple daily syncs, the additional sync times will be evenly distributed.

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