Meet Megan, a creative entrepreneur based in the beautiful coastal town of Hervey Bay, Australia. She’s the founder of not just one, but two thriving online businesses.

The first, A Little Whimsy, is a colorful party supply store she launched in 2012, inspired by her own wedding planning journey. She wanted to help others find fun, unique, small-quantity celebration pieces that couldn’t be sourced from big-box stores.

Her second venture, The Whimsical Curio, is a heartwarming family-run 3D printing shop that began as a passion project by her 10-year-old son Chandler. Today, it has grown into a full-fledged family business, with Megan’s sons and husband all actively involved in designing and selling creative prints both online and at local markets.

Running two businesses is no easy feat, and selling on multiple platforms only made things harder.

Managing Multi-Channel Sales Was Becoming a Daily Struggle

Like many small business owners, Megan listed her products on Etsy and eBay, and was in the process of expanding to Amazon. But as her presence across channels grew, so did the challenges.

She spent countless hours uploading products manually to each marketplace, copying and pasting descriptions, uploading images one by one, and entering platform-specific details repeatedly. Stock syncing was unreliable across platforms, leading to overselling, a nightmare for any small seller. More than once, the same product was sold on two different channels, simply because the inventory hadn’t updated quickly enough.

Order management also became an issue. Some tools failed to pull orders correctly into her Shopify store, disrupting her fulfillment process and creating unnecessary stress. Megan tried multiple tools to manage it all, but they were either too expensive, too complicated, or only supported one platform, meaning she ended up juggling several apps that still didn’t solve her problems.

“I just needed something simple,” Megan said. “Sync my stock. Bring in my orders. And don’t make it more complicated than it has to be.”

Discovering LitCommerce: A Simpler, Smarter Way to Sell Everywhere

In 2022, Megan discovered LitCommerce, and everything changed.

From the moment she onboarded her first store, A Little Whimsy, the experience felt refreshingly simple. The interface was clean, user-friendly, and didn’t require tech expertise, something Megan deeply appreciated. When she later launched The Whimsical Curio, choosing LitCommerce again was a no-brainer.

LitCommerce offered everything she had been looking for in one place:

• A unified dashboard to manage listings, pricing, inventory, and orders
• Bulk editing tools to save time updating products across platforms
• Flexible pricing rules per channel (fixed amount or percentage-based) to help cover marketplace fees
• Reliable, real-time stock syncing that worked without constant manual checks
• Order syncing directly into Shopify, so she could fulfill everything in one central place
• And most importantly, support that was responsive, human, and fast

“It was an immediate sense of relief. Everything became easier. Orders came through, stock updated automatically, and I stopped worrying about overselling.”

She even submitted a feature request for basic analytics. She was pleasantly surprised when the LitCommerce team rolled it out shortly after, proving that user feedback was genuinely heard and valued.

Running Smoother, Growing Faster — With Confidence to Scale

Since switching to LitCommerce, Megan has experienced noticeable improvements in both her businesses. She’s become more organized, with more time to focus on creating new products, improving listings, and growing her presence on new channels like Amazon.

What used to be hours of manual work, checking inventory, fixing sync errors, or juggling platforms, is now automated and streamlined. Megan now spends more of her day doing what she truly loves: being creative, connecting with customers, and growing her brands.

“LitCommerce gave me back time and peace of mind. It’s not just a temporary fix—it’s a long-term solution that will scale with me.”

For small business owners struggling to manage multi-channel sales, Megan’s advice is clear:

“Just get LitCommerce. It’s absolutely worth it.”