Customer: Optics Frames
Primary Platform: eBay
New Channel Added: Shopify
Listings Managed: 12,000+
Industry: Eyewear & Accessories

The Challenge: Expanding to Shopify Without Rebuilding

Optics Frames, one of the top eyewear sellers on eBay, had over 9,000 active listings and was ready to expand to Shopify. The goal was to grow into new sales channels without duplicating efforts or manually recreating product listings. However, moving listings from eBay to Shopify presented unexpected challenges, including data formatting and platform compatibility.

After evaluating several tools, the team needed a solution that could simplify the process, manage high-volume listings, and maintain inventory sync between both platforms.

The Solution: Full-Service Support with LitCommerce

Optics Frames chose LitCommerce for its simplicity, performance, and ability to handle large-scale product catalogs. With the All-in-One Service, the team handed over their existing eBay store data and LitCommerce managed the full setup. Within days, the complete eBay catalog was published and live on Shopify.

LitCommerce also established a central listing hub, allowing the store to keep eBay and Shopify in sync. Inventory, product information, and pricing remained accurate across platforms, reducing errors and manual work.

Why LitCommerce Worked

• Fast onboarding with minimal setup effort

• Efficient syncing of thousands of listings between eBay and Shopify

• Real-time inventory updates across both platforms

• Strong support and communication across time zones

• Scalable tools built for growing multichannel businesses

The Result: Simple and Scalable Multichannel Growth

By expanding to Shopify using LitCommerce, Optics Frames added a powerful new sales channel while keeping operations lean. The company saved hundreds of hours in setup time and now benefits from seamless multichannel management. LitCommerce continues to play a key role in supporting their business as they scale further.