How to Create Rules to Optimize Your Product Feed
In this LitCommerce Academy video, you’ll learn how to create and apply rules to optimize your product data feed for Google Shopping, Meta, Pinterest, and more.
What the video covers:
Why use rules?
Rules let you automate product data changes—so you don’t have to edit each item manually.
You can:
- Adjust prices (e.g., apply a 10% discount)
- Modify product titles or fields
- Exclude incomplete or out-of-stock products
- Customize your feed for different ad channels
How to use rule templates
LitCommerce offers ready-to-use rule templates like:
- Set Availability: Define in-stock/out-of-stock status
- Exclude Incomplete Items: Remove products missing key fields
Templates help you launch faster and stay ad-compliant.
How to create a custom rule
You’ll see how to:
- Set “If” conditions (e.g., products from a certain collection)
- Apply “Then” actions (e.g., reduce price by 10%)
- Use “Else” actions for unmatched items
- Review product counts before/after applying the rule
How to copy existing rules
Learn how to reuse rules from other feeds, so you don’t start from scratch each time. Apply one rule across multiple platforms like Meta, Google, or Pinterest in seconds.
