Why Was My GTIN Exemption Application Denied? Real Case Examples
This video helps Amazon sellers understand why GTIN exemption requests get denied and how to fix or avoid common mistakes. A GTIN (Global Trade Item Number) is a unique product code like a UPC or EAN, but if your products don’t have one, you can apply for an exemption. However, getting approved requires following strict guidelines.
Top Reasons for GTIN Exemption Rejection:
1. Incorrect or Incomplete Brand Information
- Brand name must match exactly what’s on the product or packaging.
- Images must be real-world (no digital mockups), show multiple sides, and be clear.
- Text must be legible, and branding must be permanent.
2. Product Already Has a GS1-Approved Barcode
- If Amazon detects that your brand or product already uses official GS1 barcodes, your exemption will be denied.
3. Category-Level Restrictions
- Some categories require extra approval beyond GTIN exemption.
- For books or media, you must list a valid publisher name (not “Generic”).
What to Do If You’re Denied:
If you’ve followed all the rules and still get rejected, you can open a case with Amazon Seller Support and provide full details to review your request.
